Football Media Company Marketing Director

4 weeks ago

London, Greater London, United Kingdom FootballCo Media Limited Full time
Job Title: Head of Marketing and Communications

Footballco Media Limited is seeking a highly skilled and experienced Head of Marketing and Communications to join our team. As a key member of our leadership team, you will be responsible for developing and executing strategic marketing and communication plans to increase the visibility, credibility, and audience growth for our portfolio of brands.

Key Responsibilities:
  • Develop concurrent marketing initiatives across our portfolio of brands, leveraging paid media, digital media, events, partnerships, and more.
  • Define an annual Marketing & PR budget that supports Footballco's vision and business priorities.
  • Develop and implement comprehensive marketing and communication strategies with executive stakeholders across the organisation.
  • Hit subscription targets for our brand MUNDIAL.
  • Create new performance strategies connected to specific business KPIs across our broader portfolio of brands.
  • Be proactive in B2B communications, including media outreach, events, and speaking opportunities.
  • Maintain and optimise Footballco's digital presence, key digital infrastructure, and a full digital brand asset suite.
  • Partner with our internal research team to develop insights and studies ensuring we anticipate and exceed the needs of our fans, users, and communities.
  • Conceptualise and execute occasional marketing campaigns that generate excitement, inspiration, and awareness.
Requirements:
  • 8-10 years experience in marketing or communication roles, preferably in the publishing, sports, or social media industry.
  • Excellent strategic, analytical, and verbal communication skills.
  • Data-driven approach to decision-making and a track record of leveraging research to inform marketing or communication strategies.
  • B2B communications experience including media outreach, events, and speaking opportunities.
  • Leading a successful rebrand or brand evolution project is preferred.
  • Knowledge of performance marketing tools & plugins is preferred.
About Our Brands:

GOAL is Footballco's flagship news brand published in over 20 languages. MUNDIAL is a lifestyle brand that reminds you why you love football. INDIVISA is a driving force behind the women's football movement.

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