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Outlet Marketing Manager

2 months ago

Bath, Bath and North East Somerset, United Kingdom Robert Walters Direct Sourcing EMEA Full time
Job Title: Outlet Marketing Manager

Job Type: 12 month Fixed Term Contract

Location: Remote (with occasional travel to Clarkes Village, Somerset)

Salary: £41,000

Opportunity Overview

A fantastic opportunity has arisen to join Robert Walters Direct Sourcing EMEA as an Outlet Marketing Manager. As a key member of our Central Marketing Team, you will play a crucial role in delivering central communications strategies across our assets.

Role Objective

Assist in the delivery of central communications strategies across our assets through the implementation and delivery of multi-asset communications and promotions calendars.

Key Responsibilities
  1. Support the National Campaign Manager in gathering site-specific insight from across the portfolio through regular stakeholder engagement, reporting back to the National Marketing Manager and Director to inform strategy and planning.
  2. Liaise with Retail Managers by providing regular updates to asset-level customers (retailers, occupiers), keeping them informed of all site-specific promotional and marketing activities.
  3. Work with the Digital Manager and The Content Emporium to ensure all occupier offers, promotions are published in line with the 48-hour SLA. Collaborate with Retail Managers to source content.
  4. Assist with the delivery of multi-centre media plans and PR management across the Outlet portfolio.
  5. Lead on all marketing activity for Clarks Village and be the main point of contact for stakeholders and agencies for that outlet.
  6. Work with Digital Manager to coordinate digital and social content for agency partners, including the development of engaging local stories.
  7. Support agency partners and centre teams in the operational delivery of an agreed commercial events and promotions programme, working with the central team as required. Deliver in line with Health & Safety & Insurance protocols.
  8. Support Marketing Operations by coordinating asset-level activity.
  9. Develop good community links, including CR partners and stakeholders.
  10. Represent the Retail Marketing function for multiple customers, including visitors, brand partners, Portfolio Managers / Centre Directors / Operations team.
  11. Contribute to reporting for the central team, show results of marketing activity and its impact on commercial KPIs.
  12. Follow correct approval procedures in relation to the raising of POs, invoicing and other necessary administration.
  13. Attend face-to-face and Teams meetings representing the marketing team with stakeholders, brand partners and appropriate third-parties.
  14. Working within a geographically dispersed team with central responsibilities; projects and marketing programmes will be allocated by the National Campaign Manager as workloads and priorities allow.
  15. Personal responsibility for managing multiple projects and updating relevant team members are essential.
Requirements
  1. Experience in developing relationships with brand partners and occupiers at asset level.
  2. Experience in delivering digital campaigns.
  3. Experience in leading on PR campaigns and stunts.
  4. Experience in delivering community initiatives.
  5. Able to demonstrate adaptability and flexibility in a changing work culture.
  6. Portfolio-wide approach.
  7. Proven ability to process and analyse KPI data.
  8. Excellent copywriting skills.