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Digital Marketing Specialist

2 months ago

Croydon, Greater London, United Kingdom Redwood Collections Full time

About the Role

At Redwood Collections, we are seeking a highly skilled Digital Marketing Executive to join our team. As a key member of our new business team, you will be responsible for delivering new marketing strategies, maximizing growth opportunities, and increasing online engagement.

Key Responsibilities

  • Content Creation: Develop SEO-optimized content to drive website traffic and engagement.
  • PPC Campaign Management: Manage and optimize PPC campaigns to achieve maximum ROI.
  • Analytics and Reporting: Track and analyze key metrics to inform marketing decisions and optimize performance.
  • Reporting and Insights: Prepare regular internal reports to provide actionable insights and recommendations.
  • Collaboration and Liaison: Work closely with suppliers to create high-quality marketing materials.
  • Industry Research: Stay up-to-date with the latest marketing trends and best practices.
  • Copywriting: Develop compelling copy for marketing and blog content.

Requirements

  • Marketing Expertise: Proven knowledge of digital marketing channels, including SEO, PPC, social media, and email marketing.
  • Copywriting Skills: Ability to write and edit engaging content across various digital platforms.
  • Analytics and Reporting: Experience with Google Analytics and other major analytics tools.
  • Content Creation: Ability to create high-quality content across various formats, including video, audio, and image.
  • Web Development: Knowledge of HTML, JavaScript, and SEO principles.
  • Project Management: Experience managing multiple projects and meeting tight deadlines.

Desirable Qualifications

  • Experience with Salesforce and Google Analytics
  • Further Education: BSc/BA Hons 2.1 or higher in any subject.