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Digital Planning Lead

2 months ago

Falmouth, Cornwall, United Kingdom CREAM CORNWALL LIMITED Full time £30,000
Job Title: Digital Planning Lead

We are seeking an experienced Digital Planning Lead to join our team at CREAM CORNWALL LIMITED. As a key member of our e-commerce team, you will be responsible for developing and executing strategies to drive online sales growth, enhance digital marketing efforts, and improve our e-commerce performance.

Key Responsibilities:
  • Develop and implement robust digital trading strategies that drive revenue, using expertise in digital planning and analytics.
  • Take full ownership of digital sales performance, collaborating with various teams to ensure targets are achieved and surpassed.
  • Oversee the complete trading process, from daily operations to strategic campaign execution and brand promotion, in partnership with marketing and other departments.
  • Enhance on-site performance by optimising conversion rates, boosting customer engagement, and improving overall site KPIs.
  • Analyse key business metrics and provide actionable insights on trade performance, creating strategic action plans to support sustained growth.
  • Work with internal stakeholders to create and execute a comprehensive digital trading calendar, delivering timely and relevant promotions and content.
  • Leverage data and analytics tools (e.g., Google Analytics, Excel) to monitor performance, identify improvement opportunities, and strengthen our data and analytical tool stack.
  • Ensure our website features engaging and relevant content, enhance the customer journey, and aligns all campaigns and promotions with business objectives.
  • Conduct daily website checks to verify functionality, accuracy, and currency of product information.
  • Support SEO strategies with evergreen and seasonal content, aimed at increasing customer engagement and driving conversions.
Requirements:
  • A strong understanding and experience of Klayvio, Shopify, Google Analytics, Microsoft Office (Excel)
  • Understanding or experience of using various software apps is desirable but not essential as training will be provided.
What We Offer:
  • 28 days holiday per annum including bank holidays.
  • Company pension.
  • 35% staff discount.

We are offering a full-time, permanent contract working 37.5 hours per week, Monday to Friday. We encourage a healthy work-life balance so hybrid remote working and flexible working hours will be considered.