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Senior Marketing Mix Modelling Analyst

2 months ago

London, Greater London, United Kingdom DataTech Analytics Full time

About DataTech Analytics

DataTech Analytics is a leading marketing effectiveness consultancy that collaborates with top brands to understand the impact of their marketing efforts.

Job Summary

We are seeking a Senior Marketing Mix Modelling Analyst to play a key role in our team, supporting colleagues to produce outstanding marketing mix modelling evaluations for our clients.

Key Responsibilities

  • Collect and prepare data from various sources to inform marketing mix modelling evaluations
  • Utilize statistical analysis tools such as R, EViews, and Excel to develop robust models
  • Translate results into clear and concise presentations to communicate insights to clients

Requirements

  • 5 years of experience in marketing mix modelling
  • An analytical mind with the ability to see through detail to understand the bigger picture
  • Experience working with large datasets to extract and communicate meaning
  • Ability to explain complex modelling in a clear and concise manner
  • Confidence in presenting analysis output to colleagues and clients
  • Strong attention to detail and ability to work independently

About the Role

This is a hybrid role that offers flexibility between remote work and collaboration with our London office. You will also have opportunities to travel to client locations to work or present findings.