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Senior Public Relations Manager
2 months ago
About the Role
Denholm Associates is seeking a highly experienced Senior Public Relations Manager to lead a talented team of younger managers and executives in our dynamic Edinburgh office. As a key member of our team, you will play a pivotal role in managing a portfolio of clients, crafting strategic PR campaigns to elevate their presence with their target audiences.
Key Responsibilities
- Manage the needs of a portfolio of clients' PR accounts/clients.
- Provide strategic advice/counsel to clients to aid their PR and wider marketing campaigns, developing industry, sector and product focused PR campaigns.
- Provide product or company information to the media, developing news angles, stories and pitches (newspapers, magazines, radio, television and online news sites).
- Build relationships with existing and new clients.
- Build relationships with key media contacts.
- Liaise with clients regarding press campaigns, creative projects and PR solutions.
- Deal with the media, speaking to journalists and other members of the press.
- Brief clients/updating on press campaigns, providing creative ideas when needed.
- Analyse PR coverage, key performance indicators, and provide written reports.
- Communicate effectively with a range of stakeholders.
- Effectively record and monitor client billing and finance reporting.
- Keep abreast of current PR trends and tools.
- Manage/mentor junior team members including leading in-house training sessions.
Requirements
- Strong networking and business development credentials.
- Agency experience.
- Extensive knowledge of the property/construction sector.
- High levels of communication - both presentation, verbal and written skills.
- Impressive emotional intelligence and interpersonal expertise.
- A passion for the media, including social media and key press contacts.
- Flair for creativity, strategic thinking and innovation.
- Strong copywriting skills.
- Outstanding organisation with an ability to manage multiple projects, portfolios and people at any one time.
- Client focused and sensitive to confidential information.
- Experience of working with business to business (B2B) or business to consumer (B2C) PR accounts.
- Evidence of copywriting, marketing and report writing, social media, event management and client liaison skills.
- Industry knowledge and contacts is beneficial.
About Us
Denholm Associates is a leading public relations agency with offices in London, Surrey and Edinburgh. We specialise in the world of property and work with a mix of large and upcoming housebuilders, estate agents and other property and construction-related firms. We are committed to raising the profile of our clients both locally and nationally.