Executive Director of Sports Campaigns

4 days ago


London, United Kingdom SPORT ENGLAND Full time
About the Role

Sport England is seeking two Non-Executive Directors to join the Board of its subsidiary, the English Sport Development Trust (ESDT). As an independent member, you will play a crucial role in assessing media strategies, applying behaviour change intelligence, and evaluating their impact on increasing physical activity among target audiences.

Key Responsibilities
  1. Develop and implement effective marketing strategies to reach diverse audiences and drive behaviour change.
  2. Measure and evaluate the effectiveness of campaigns, focusing on their impact on increasing physical activity among under-represented groups.
What We're Looking For

We're seeking specialist expertise in marketing to diverse audiences and behaviour change science. You will be responsible for helping us achieve our goal of increasing physical activity among women from under-represented groups, including those on lower incomes, from black or Asian Muslim communities, who are older, have a disability, or who are pregnant or with a child under one.

Sport England is committed to promoting equality and challenging discrimination. We welcome applications from people of all backgrounds, particularly those from under-represented groups.



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