Data Analyst

3 days ago

Bristol, Bristol, United Kingdom RAC Full time
About the Role

RAC is seeking a highly skilled Data Analyst to join our dynamic Group Customer & Marketing team in Bristol. As a key member of our team, you will play a crucial role in driving business growth through data-driven insights and strategic decision-making.

Key Responsibilities
  • Collect and analyze user data from various sources to understand customer behavior and develop actionable recommendations.
  • Identify trends, patterns, and insights to inform our retention strategy and drive business growth.
  • Manage the end-to-end tagging process from request to deployment, ensuring seamless customer experiences within our MyRAC app.
  • Collaborate with product development teams to implement tagging within their product set, including QA, debugging, and support.
  • Quantify the impact of decisions on key business metrics and communicate effectively with cross-functional teams.
  • Develop and maintain a deep understanding of our customers' needs and preferences, using data to inform our business strategy.
Requirements
  • Relevant degree in a field such as mathematics, economics, or business, or equivalent practical experience.
  • Proven experience as an analyst or similar role, with a strong track record of delivering data-driven insights.
  • Commercial acumen and experience working with business teams to translate data insights into actionable strategies.
  • Strong collaboration and communication skills, with the ability to bridge the gap between data analysis and non-technical audiences.
  • Demonstrable experience using a variety of analytical techniques and data insight tools, including Tag Management tools and digital analytics solutions.
What We Offer
  • A competitive salary and benefits package, including a comprehensive pension scheme and life assurance.
  • Opportunities for professional development and growth within a dynamic and supportive team.
  • A collaborative and inclusive work environment, with a focus on delivering exceptional customer experiences.
  • Access to the latest technology and tools, including Adobe Analytics and other digital analytics solutions.

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