Loyalty CRM Specialist

8 hours ago

London, Greater London, United Kingdom Harnham Full time
Job Title: Loyalty CRM Executive

Location: Westfield Shepherd's Bush (Hybrid - 2-3 days in the office)

Contract Duration: 3 Months
Rate: Up to £150 per day (Outside IR35)

About the Company:

Our client, a leading retailer, is seeking a highly organised and data-driven professional to join their team on a 3-month contract. The successful candidate will play a critical role in enhancing customer loyalty and engagement strategies.

The Role:

As the Loyalty CRM Executive, you will be responsible for managing and optimising the company's customer loyalty program. Your key responsibilities will include:

  • Developing and executing CRM campaigns to increase customer loyalty and lifetime value.
  • Managing customer segmentation and database optimisation for targeted email and SMS marketing.
  • Analysing customer data and campaign performance to inform and refine strategies.
  • Collaborating with the marketing, data, and digital teams to ensure alignment and consistency across loyalty initiatives.
  • Supporting the creation of loyalty program content and communications that reflect the brand's tone of voice.
  • Tracking and reporting on CRM metrics and KPIs to ensure campaign effectiveness.
Key Requirements:

The ideal candidate will have:

  • Proven experience in a CRM or loyalty marketing role, preferably within the retail or e-commerce sector.
  • A strong understanding of CRM platforms and data management tools.
  • The ability to analyse customer data and translate insights into actionable marketing strategies.
  • Excellent written and verbal communication skills.
  • Experience with email marketing and customer segmentation.
  • A proactive and detail-oriented approach, with the ability to manage multiple projects in a fast-paced environment.
Why Apply?
  • Competitive day rate of up to £150.
  • Hybrid working model with 2-3 days a week in the office, located in the exciting Westfield shopping centre.
  • Opportunity to work with a dynamic, innovative team and make a real impact on customer loyalty and engagement.

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