Digital Marketing Specialist

4 weeks ago


Slough, Slough, United Kingdom JAM IT Consultancy Ltd Full time
Job Title: Apprentice Digital Marketer

JAM IT Consultancy Ltd is seeking a skilled Apprentice Digital Marketer to join our team. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing strategies to drive business growth.

Key Responsibilities:Digital Presence:
  • Develop and execute a comprehensive digital strategy that aligns with our company's overall marketing objectives.
  • Represent our company on various digital channels, creating and maintaining engaging content to build our online presence.
  • Ensure all digital materials and channels adhere to our brand guidelines and messaging.
Campaigns:
  • Manage our LinkedIn sponsored updates account, designing graphics, writing content, creating landing pages, and A/B testing to optimize results.
  • Oversee our Google Ads account, researching keywords, writing ads, analyzing results, and continually testing and optimizing ads for increased click rates.
  • Collaborate with our content team to plan digital distribution campaigns around upcoming content releases.
  • Work with our website team to optimize website landing pages for digital campaigns and build pages around lead generation forms.
  • Manage the administration of our Marketing Automation platform (Act-On).
  • Manage and maintain our marketing databases, uploading contacts from various sources, ensuring data quality, and segmenting databases effectively to optimize nurture programs.
  • Design, write, and send personalized outbound marketing emails to deliver key messaging and content to nurture contacts through the marketing funnel.


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