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Conversion-Focused Copywriter

2 months ago

London, Greater London, United Kingdom Kendago Full time

Position Overview:

Kendago, a leading global digital advertising firm, is in search of a talented and innovative Direct Response Copywriter to enhance our Conversion Rate Optimization (CRO) initiatives. This role is pivotal in refining promotional content for top-performing direct-to-consumer (DTC) brands.

Key Responsibilities:

  • Remote Work Opportunity: This position allows for remote work with the potential for full-time engagement based on individual performance and organizational requirements.
  • Collaborate with CRO Team: Work closely with the Conversion Rate Optimization team to improve the sales funnels of prominent DTC brands.
  • Conduct In-Depth Research: Perform comprehensive research on target demographics, product offerings, pricing strategies, and customer journey mapping.
  • Task and Deadline Management: Efficiently prioritize and manage tasks to ensure timely delivery of projects.
  • Creative Concept Development: Generate innovative ideas and engaging hooks to attract and retain the target audience.
  • Quality Assurance: Thoroughly proofread all written materials to ensure clarity and accuracy.
  • Proficient Use of Tools: Utilize project management software, Google Docs & Sheets, and Slack for effective collaboration.

This role presents a unique opportunity to significantly impact the success of leading brands in the direct response marketing sector and to be an integral part of the evolving digital advertising landscape.

Ideal Candidate Profile:

  • US-Based: Candidates should possess a deep understanding of the cultural nuances and preferences within the US market.
  • Critical Thinker and Creative Writer: Ability to think critically and creatively to produce compelling copy.
  • Proven Experience: Demonstrated success in crafting effective D2C funnel sales copy, including Video Sales Letters (VSLs).
  • Expertise in Funnel Optimization: Knowledgeable in optimizing sales funnels and enhancing customer Lifetime Value (LTV).
  • Understanding of Marketing Principles: Strong grasp of direct response and direct-to-consumer marketing strategies.
  • Exceptional Writing Skills: High proficiency in English writing and grammar to ensure top-quality communication.
  • Detail-Oriented and Organized: Ability to manage multiple tasks efficiently while meeting deadlines.