E-commerce and Digital Marketing Lead

3 weeks ago

Coventry, Coventry, United Kingdom SF Recruitment Full time
Job Title: Senior Digital Marketing Manager

Job Summary:

We are seeking an experienced and dynamic Senior Digital Marketing Manager to lead our E-commerce and digital marketing efforts for a Wholesale Hair and Beauty company. This B2B-focused role involves full responsibility for managing and developing our E-commerce and marketing functions, ensuring that all digital and social media activities align with our brand and company objectives.

Key Responsibilities:

  • E-commerce Function:
    • Meet sales targets for group websites and online channels.
    • Ensure customer user experience is on-brand and up-to-date with industry standards.
    • Keep website products updated, including prices, descriptions, and imagery; liaise with the buying team for product updates.
    • Coordinate segmented weekly email campaigns with the team.
    • Develop and manage pay-per-click (PPC) and search engine optimization (SEO) strategies with agencies to meet web and online performance targets.
    • Manage Trustpilot relationships, responding to all 4 and 5-star reviews and staying close to customer feedback.
    • Update website policies and procedures, ensuring all transactional processes and content uploads are legally compliant.
  • Social Media & Digital:
    • Develop and implement a Social Media strategy, including content and posting schedules.
    • Leverage social media to identify and acquire customers.
    • Drive traffic to websites and increase brand visibility.
    • Achieve financial objectives by preparing annual budgets, scheduling expenditures, analysing variances, and initiating corrective actions.
    • Enhance brand reputation, recognition, and appeal to new consumers to grow the business.
  • Marketing Function & Promotional Events:
    • Liaise with external marketing management companies to implement strategies.
    • Manage the marketing and E-commerce budget.
    • Implement effective and efficient media strategies, including analysis and monthly reporting to the executive team.
    • Identify new target markets and develop associated business cases.
    • Ensure all campaigns are effectively translated across online channels and are on-brand.
    • Review marketing campaigns to assess success and incorporate learnings into future strategies.
    • Stay updated with industry developments and incorporate best practices within the business.

Candidate Profile:

  • Proven track record of delivering E-commerce sales growth.
  • Essential retail experience.
  • Experience with premium brands.
  • Demonstrable achievements in relevant marketing and E-commerce roles.
  • Experienced people manager with a history of developing and mentoring team members.
  • Positive, flexible, and can-do attitude.
  • Hands-on approach with attention to detail.
  • Strong character with the ability to challenge the norm.
  • Experience with new website launches is desirable but not essential.
  • Excellent communication skills, both written and verbal, with the ability to interact at all levels of the business and with external stakeholders.
  • Ability to work across different brands, adapting to different brand propositions.
  • Obsessive attention to detail, well-organized, and able to prioritize and manage own diary to deliver projects on time.
  • Multitasking and analytical skills.
  • Relevant technical competency/qualification.
  • Career progression opportunities for the right candidate.

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