Automotive Social Media Specialist
3 weeks ago
We are seeking a skilled and experienced Social Media Manager to join our team at Lupa Recruitment. As a key member of our marketing team, you will be responsible for managing and enhancing our clients' presence on the LinkedIn platform.
The ideal candidate will have a deep understanding of LinkedIn's features and tools, as well as a proven track record in leveraging the platform for business growth. You will be responsible for setting up and optimising profiles, creating engaging content, developing a strategy to grow our network, running targeted ad campaigns, and reporting on key metrics to ensure conversion into sales opportunities.
Key Responsibilities:- Set up and professionally optimise LinkedIn profiles for team members and the organisation.
- Ensure that profiles are consistent, up-to-date, and reflect our brand identity and values.
- Create compelling and relevant content tailored to our audience, including articles, posts, and updates.
- Utilise relevant hashtags and keywords to increase visibility and engagement.
- Schedule and manage regular content posting to maintain an active presence on LinkedIn.
- Design and implement a comprehensive strategy to grow our LinkedIn following in key sectors.
- Identify and engage with potential clients, partners, and industry influencers.
- Use LinkedIn's tools and features, such as groups and events, to foster community and engagement.
- Plan, execute, and manage targeted LinkedIn ad campaigns to reach specific audiences.
- Monitor ad performance and make adjustments to maximise ROI.
- Collaborate with the marketing team to align ad campaigns with overall marketing objectives.
- Track and analyse key metrics related to LinkedIn activity, such as engagement rates, follower growth, and ad performance.
- Report back regularly with insights and data to assess the effectiveness of strategies and campaigns.
- Provide actionable recommendations to improve conversion rates and generate sales opportunities.
- Proven experience managing and optimising LinkedIn profiles and content.
- Demonstrated success in running LinkedIn ad campaigns and growing a professional following.
- Strong understanding of LinkedIn's algorithms, tools, and best practices.
- Competitive salary of £35,000 per year.
- Performance-based bonus structure.
- Opportunities for professional growth and development.
- Flexible working environment.
If you are interested in this exciting opportunity, please send your full CV to Ella at Lupa Recruitment.
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