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Social Media Advertising Specialist

2 months ago

London, Greater London, United Kingdom DEPT Full time

JOB DESCRIPTION: Social Media Advertising Specialist

*Internally, this role is referred to as Media Planner*

This position is part of our Marketing & Technology division. We integrate data, technology, creative content, and paid media to solve business challenges and enhance revenue through diverse digital marketing solutions such as advertising campaigns, augmented reality, and chatbots. Our clientele includes notable brands.

JOB PURPOSE

At DEPT, we take pride in the award-winning, innovative campaigns and content we create for a variety of prominent brands. We believe that our Media Team plays a crucial role in the success of these initiatives. Our Media Team consists of both paid and organic media experts, and we are eager to welcome a new member to our team.

Utilizing data and insights, the Media Planner will formulate robust paid media strategies and plans across various biddable channels, including TikTok, Meta, Snapchat, X, YouTube, Reddit, Pinterest, and more. The Media Planner will collaborate closely with other departments, such as Creative, Tech, and Production, to ensure the continued creation of award-winning content.

KEY RESPONSIBILITIES

The Media Planner role is dynamic, diverse, and continuously evolving. In this position, you will:

Plan, purchase, and optimize paid social media initiativesAddress client (internal and external) briefsReport on performance weekly, monthly, and quarterlyDevelop paid media strategies and establish key tactical plans to achieve themDeliver media plans to the highest standardEnhance existing paid social media outputsEnsure the quality of work meets the highest standardsPromote constant innovation across all outputsContribute to our creative process by sharing your insights and experiencesManage budgets for paid media initiativesPresent work both internally and externallyComplete tasks within set deadlines

SKILLS AND PREVIOUS EXPERIENCE

Our offerings are advanced for the industry, and we depend on exceptional talent. To be considered for this role, you will need the skills or experience outlined below.

Essential:

Relevant experience in a paid media roleStrong understanding of digital paid media, especially paid social mediaAdvanced proficiency with advertising across various social media platforms, including but not limited to TikTok, Meta, Snapchat, and YouTube. Familiarity with Google Ads and Pinterest is a plus.Experience with brand and performance campaignsIntermediate or higher proficiency in Excel/Sheets and familiarity with Word/Docs and PowerPoint/SlidesAn inquisitive and analytical mindsetExcellent written and verbal communication skillsStrong time management and organizational skills with a keen attention to detailEffective presentation skillsAbility to adapt quickly in a fast-paced environment

HEALTH, WELLBEING & BENEFITS:

Opportunities to excel in your field and enhance your skills through training and certificationsA flexible, hybrid working policyChoice of medical healthcare providers25 days of holiday plus bank holidays and your birthday off each yearCompany pension schemeEAP schemeRide to work schemeEnhanced family-friendly policiesBuddy Program: You will be paired with a 'Buddy' to assist you during your initial weeks at DEPTGlobal Annual, allowing employees to donate their skills to support local charitiesAdditional benefits including refreshments in the office and a social calendar with regular team and agency events

WHO ARE WE?

We are pioneers at heart. This means we are always looking ahead, considering what we can create tomorrow that does not exist today. We were born digital and represent a new model of agency, with a deep expertise in technology and marketing. That's why we seek curious, self-driven, talented individuals who continuously innovate.

Our culture is expansive enough to provide the best tools and global opportunities while remaining intimate enough to invest in you, your growth, and your team, giving you the autonomy to solve our clients' challenges, regardless of your location.

DEPT is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in fostering an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

If you are unsure whether you meet all qualifications, we encourage you to apply and let us assess your fit. Research indicates that women and members of underrepresented groups often hesitate to apply for positions when they believe they may not meet every requirement, even when they do. We believe in providing everyone a fair chance to shine.

We also invite you to reach out to discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

To learn more about our commitment to diversity, equity, and inclusion, please explore our initiatives.