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Product Marketing Specialist

3 months ago

Newbury, West Berkshire, United Kingdom Apache Associates Full time

Product Marketing Manager

Company: Apache Associates

Salary: £75,000 - £80,000 (including bonus)

Are you passionate about crafting compelling stories that bring products to life? Do you thrive in dynamic environments where creativity and strategic thinking are valued? If this resonates with you, we have an exciting opportunity available. Our client, Apache Associates, is dedicated to delivering exceptional business management solutions and software, enabling their clients to operate more efficiently and sustainably.

Role Overview:

  • Assist in the launch of new products and manage marketing efforts for existing solutions.
  • Create engaging content that highlights product features and benefits.
  • Perform market analysis to develop a thorough understanding of the competitive landscape.
  • Effectively communicate product features and advantages to Marketing and Sales teams, offering necessary training.
  • Work collaboratively with various departments to create high-quality sales materials (e.g., case studies, white papers, references, event support).
  • Ensure timely internal communications regarding new developments.
  • Articulate the product's value proposition clearly.

Required Skills:

  • Degree in Marketing, Product Development, or a related business discipline.
  • Strong analytical abilities and strategic mindset.
  • Proficient in conveying product value propositions to both internal and external stakeholders.
  • Experience in collaborating with cross-functional teams to align business objectives and strategies.
  • Familiarity with technical software products and the ability to translate features into client benefits.
  • Ability to generate innovative messaging, promotional initiatives, and product positioning that stands out in the market.
  • Previous experience in a product marketing role within the ERP sector targeting relevant audiences.

If you are ready to guide the product launches and marketing campaigns for our client, shaping the strategy and execution for success, we encourage you to consider this opportunity.

Please note that due to the high volume of applications, only candidates who meet the specified criteria will be contacted.