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Marketing Director

2 months ago

Sheffield, Sheffield, United Kingdom Educations Media Group Full time
About the Role

We are seeking a highly skilled Marketing Director to join our team at Educations Media Group. As a key member of our marketing team, you will be responsible for developing and executing innovative marketing strategies to drive student engagement and postgraduate recruitment.

Key Responsibilities
  • Marketing Strategy Development: Develop and execute integrated marketing plans to reach strategic targets and ensure professional brand standards are upheld.
  • Campaign Execution: Plan, develop, and execute integrated marketing campaigns across offline and online channels, managing budgets and ensuring campaign performance is measured and optimized.
  • Team Management: Line manage and support junior colleagues to develop, execute, and evaluate marketing activity that hits targets and develops their professional skillset.
  • Supplier and Partner Management: Manage external supplier and partner relationships with media and advertising agencies/companies, taking a holistic view across student marketing to maximize cost savings.
  • Brand Management: Check, improve, proof, and provide a critical eye for all marketing assets and copywriting, ensuring brand tone and guidelines are adhered to.
  • Media and Partner Outreach: Identify and cultivate opportunities for media and partner outreach to strengthen the reach and authority of our brands.
Requirements
  • Education: Educated to degree level (or equivalent qualification/work experience).
  • Marketing Experience: Proven ability to develop and execute innovative marketing strategies from start to finish and to budget.
  • Analysis and Communication: Experience analyzing the performance of campaigns and strong communication and collaboration skills with the ability to own multiple simultaneous projects across a large and diverse team.