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Digital Media Strategist

2 months ago

Upper Hellesdon, United Kingdom Anglian Home Improvements Full time
About Us

Anglian Home Improvements is a leading national multi-branded company that values expertise, collaboration, and strategic thinking. We are seeking a skilled Digital Media Strategist to manage our paid media campaigns and PPC across various platforms and drive exceptional performance.

Key Responsibilities
  • Develop and implement biddable media strategies, focusing on Google Ads and Google SA360 (Search Ads 360).
  • Optimise campaigns using Performance Max (P-Max) and Pmax, ensuring efficient use of budgets and achieving KPIs.
  • Utilise value-based bidding (VBB) strategies, including tROAS (target return on ad spend) and tCPA (target cost per acquisition), to enhance campaign performance.
  • Integrate 1st party data with Google and Meta to create highly targeted and effective advertising strategies.
  • Conduct keyword and audience research to identify opportunities for campaign optimisation.
  • Digital agency and supplier liaison from tech providers, partners, affiliates, and key media owners including Google, Meta, and Microsoft Ads.
  • Collaborate with our award-winning London-based search agency to implement cutting-edge PPC technology and with tech platforms account managers to optimise campaigns and drive performance delivery.
  • Monitor and analyse campaign performance using Google Analytics and platform-specific insights tools.
  • Generate detailed reports to assess campaign effectiveness and provide actionable insights.
Qualifications
  • Proven experience in managing paid media campaigns across platforms, including Google Ads and Google SA360 (Search Ads 360).
  • Strong understanding of Performance Max (P-Max) and Pmax campaigns.
  • Expertise in value-based bidding (VBB) strategies, including tROAS and tCPA.
  • Proficiency in using 1st party data with Google and Meta.
  • Excellent analytical skills and the ability to make data-driven decisions.
  • Strong communication skills and ability to collaborate effectively with team members.
  • Detail-oriented with the ability to manage multiple campaigns simultaneously.
Why Join Us
  • Competitive Salary
  • 31 days holiday, increasing to 33 days after 2 years of service plus have your birthday off
  • Hybrid working, 2 days each week in the office and the rest working from home
  • Paid time off annually to volunteer
  • Comprehensive health & well-being benefits including cycle to work scheme, 24hr remote access to a doctor, heavily discounted gym memberships, and free access to mental health first aiders
  • Heavily discounted group discount scheme on all products
  • Group Perks and freebies on days out, cinema, theatre, eating in and out, mobile phones, a new car, food shopping, and most major high street retailers
  • Opportunity to work with a forward-thinking and supportive team
  • Career development and continuous learning opportunities