Director, Global Product Marketing Leader

3 days ago

London, Greater London, United Kingdom Certinia Inc. Full time

About Certinia Inc.

Certinia Inc. is a leading provider of Services-as-a-Business platforms that power and connect all aspects of services operations. Our platform delivers a range of solutions, including Professional Services Automation (PSA), Customer Success, and ERP, all built on Salesforce's leading cloud platform. Our solutions provide services businesses with the intelligence and agility to deliver high-quality services, elevate customer experiences, and accelerate growth.

The Role

We are seeking a highly strategic and impactful Director, Global Product Marketing to lead our go-to-market positioning and narrative for our company, solutions, and value proposition. This leader will work across our ERP, PSA, and Customer Success solution family of products, driving our product positioning, cross-product and solutions marketing, and field support and enablement.

Key Responsibilities

  • Coordinate cross-functionally to prioritize go-to-market approaches across sales, marketing, and services, centralizing insight from across lines of business to balance distributed lines of business focus and provide executive visibility to performance.
  • Coordinate across Product, Sales, Marketing, Services, and Engineering to set messaging and positioning, launch plans, sales enablement, and the right programs/campaigns to drive sales funnel with marketing.
  • Enable Sales with clear positioning, messaging, training, as well as the content used across presentations, campaigns, field marketing, sales engagements, and marketing campaigns.
  • Drive field readiness with insight, tools, and training to enable the customer-facing teams, internal and external partners to hit revenue and funnel objectives.
  • Participate in product packaging/pricing rationalization, and build vs. buy analysis.
  • Be the voice of the customer to market-facing leadership and development teams.
  • Manage the budget associated with Product Marketing activities and direct the spend to associated teams to execute plans created and shaped.
  • Oversee and drive AR strategy, partnering with external industry experts to represent Certinia Inc.
  • Work with the global marketing leadership team to support regional PR activities with customers, partners, and Certinia Inc. executives.
  • Work with the regional marketing leaders and digital marketing to coordinate product launches, review global campaign themes, and provide feedback as required.

Requirements

  • Exceptional leadership skills and proven ability to attract, develop, coach, and retain top talent.
  • MBA; demonstrated ability to lead, coach, and grow your team is essential.
  • A team player who collaborates as standard practice, and operates successfully leading both their own team and virtual working teams.
  • Direct B2B marketing experience positioning PSA, ERP, or CS-related business applications.
  • 12+ years of experience positioning enterprise applications to services-based organizations.
  • 12+ years of experience in B2B marketing leadership experience, focused in product marketing in technology, professional services, financial services, or business services sector.
  • Excellent verbal presentation and communication skills and proven marketing writing skills as needed for various marketing activities, including MRDs, launch plans, keynotes, press and analyst tours, seminars/webinars, collateral, and training.
  • Experience working with sales leadership and the overall field organization to support revenue growth and competitive differentiation.
  • Metrics-driven approach, you are numerically strong and use data to inform strategic decisions and planning.
  • Driven, self-motivated, and always looking for ways to continuously optimize our go-to-market approach and execution.

Preferred Qualifications

  • Experience working within the Salesforce ecosystem.

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