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Global Marketing Director

2 months ago

London, Greater London, United Kingdom ETS Full time
About ETS

ETS is a leading global education and talent solutions organization, dedicated to empowering lifelong learners and promoting skill proficiency worldwide.

We advance the science of measurement to build benchmarks for fair and valid skill assessment, enabling individuals to achieve their full potential.

Our mission is to power human progress by promoting skill proficiency, empowering upward mobility, and unlocking more opportunities for everyone, everywhere.

We have a long history of developing innovative products and services based on rigorous research and our commitment to the power of learning.

Our portfolio includes some of the world's most trusted assessments, such as the TOEFL and TOEIC exams, the GRE and the Praxis family of assessments.

We also conduct research and development to explore new frontiers in learning and measurement, contributing to the development of new methods and tools.

Our educational measurement solutions and research inform important dialogue with education policymakers and shed light on critical issues and potential solutions.

We aim to create a world where all learners are able to improve their lives through education.

Job Summary

We are seeking a highly experienced and skilled Global Marketing Director to lead our marketing efforts for TOEFL globally.

The successful candidate will be responsible for crafting and executing a comprehensive marketing strategy across digital, MarTech, traditional advertising, PR, and brand development.

Key Responsibilities:

  • Develop and execute a global marketing strategy to drive business growth and increase brand awareness.
  • Collaborate with cross-functional teams, including sales, product development, and finance, to ensure alignment of marketing strategies with overall business objectives.
  • Lead digital marketing efforts and marketing automation to enhance online presence and lead generation for both B2C and B2B audiences.
  • Strategically plan and manage marketing budgets to align with organizational goals.
  • Spearhead customer acquisition initiatives and devise retention strategies to maximize customer lifetime value.
  • Supervise pricing, product marketing, marketing communications, advertising, and public relations activities.
Leading and Building High-Performing Teams

The successful candidate will be responsible for leading and building high-performing teams, including performance marketing, content creation, and Go-To-Market (GTM) teams.

Key Responsibilities:

  • Oversee the performance of marketing teams to ensure they are meeting business objectives.
  • Serve as a global marketing thought leader, supporting both global agendas and local business units.
  • Build, mentor, and lead a results-driven marketing team, fostering a culture of creativity, innovation, and accountability.
  • Ensure the marketing department is equipped with the necessary resources and focused on achieving the right goals and objectives for success.
Driving Strategy and Optimizing Data

The successful candidate will be responsible for driving growth by continuously evolving TOEFL's communication strategy to adapt to changes in the media landscape and consumer behavior, utilizing data-based insights.

Key Responsibilities:

  • Drive growth by continuously evolving TOEFL's communication strategy to adapt to changes in the media landscape and consumer behavior.
  • Lead competitor research efforts and stay informed about macro trends relevant to all business teams.
Education and Experience

We are seeking a highly experienced and skilled Global Marketing Director with a minimum of 12 years of experience in digital marketing, including extensive expertise in social media marketing and branding.

Key Requirements:

  • Demonstrated senior leadership experience of at least 3 years.
  • Accountable for managing a substantial marketing budget, ensuring allocation to strategic initiatives supporting TOEFL's commercial growth.
  • Proficiency in upgrading MarTech stack and tools, showcasing adeptness with modern technologies.
  • Background in fast-growth, high-volume digital-first businesses or online marketplaces encompassing both B2B and B2C environments.
  • Track record of leading global marketing strategies.
  • Strong data proficiency and exceptional analytical skills.
  • Proven experience in performance marketing disciplines such as PPC, SEO, paid search, social marketing, and digital marketing.
  • Familiarity with lead generation tools including Hubspot, Apollo, Marketo, and.
  • Outstanding presentation abilities with confidence in addressing senior executives.
  • Implemented successful programs for ongoing testing and measurement across the department.
  • Possesses an innovative mindset with an entrepreneurial inclination.
  • Bachelor's degree in business or associated concentrations, MBA strongly preferred.
  • 13+ years of demonstrated success leading teams (on-site and remote) both directly and in a matrix-based environment.