Global Marketing Director
2 weeks ago
Global Marketing Director
Develop and execute market penetration strategies for Long-Acting Injectable Therapy in the HIV treatment space. Cultivate key customer and competitor knowledge to identify brand growth opportunities. Collaborate with regional stakeholders to ensure global assets align with strategy and regional business needs.
As Global Marketing Director, you will lead the development of core promotional assets to drive business objectives across the global ViiV Healthcare organization.
Key Responsibilities:
- Develop and implement market penetration strategies aligned to the business plan.
- Lead the development of key tactics to drive business objectives.
- Collaborate with regional stakeholders to ensure global assets align with strategy and regional business needs.
- Partner with creative agencies to brief, develop, and refine promotional tactics.
- Ensure commercial organization is energized and engaged through understanding, knowledge, belief, and motivation for brand strategy and drivers of growth.
Requirements:
- Bachelor's degree or equivalent experience.
- Multiple years' Marketing experience in the pharmaceutical industry.
- Understanding and experience with creative agency management.
- Sales experience/commercial awareness.
- Strong Digital Marketing experience.
- Excellent communication skills, able to influence internal and external senior stakeholders.
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