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CRM and Marketing Strategist

2 months ago

London, Greater London, United Kingdom UKTV Full time

About the Role

The Marketing Executive - CRM reports to the Head of CRM and Performance Marketing. This role is responsible for supporting the CRM team to grow UKTV's CRM capabilities, recruiting and retaining audiences through the shaping and execution of effective CRM strategies & plans. Harnessing UKTV's data to drive measurable viewing is a key part of this role, and this person will also get to shape UKTV's communications throughout the customer lifecycle.

This role is expected to build productive working relationships across a wide group of key stakeholders / partners, including Marketing, Data, and Insight, Creative, Communications and Social; working collaboratively to influence strategy, drive performance and enhance the creativity & effectiveness of UKTV's CRM marketing.

Key Responsibilities

  • Support the development of CRM strategies and plans to drive audience engagement.
  • Oversee the planning, execution and optimisation of marketing campaigns to drive customer acquisition and retention.
  • Provide analysis and reporting that shape and improve future work, using data to inform business decisions.
  • Constantly adapt and improve UKTV's approach to CRM based on feedback and customer response.
  • Deliver CRM campaigns that deliver tangible viewing to UKTV, using data to measure and optimise performance.
  • Utilise customer data and insights to personalise communications and improve customer experience.
  • Support across the full planning, execution and optimisation of email and push notification marketing to drive customer engagement.
  • Use available data sources to monitor on-going campaigns and optimise them for better performance.
  • Use UKTV's first party data in a responsible and GDPR compliant manner.

About UKTV

UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; Channel & content availability varies by platform. UKTV's content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media.