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Global Brand Manager

2 months ago

London, Greater London, United Kingdom carwow Full time
About the Role

This is a unique opportunity to join the Carwow team as a Global Brand Manager, where you will be responsible for overseeing the development and execution of all creative assets and projects across the global Carwow brand.

As a key member of the Brand & Communications team, you will work closely with the Design team to create and deliver campaigns that drive user engagement and conversion. You will also be responsible for managing a wide range of content development initiatives for social, performance marketing, advertising, video content, editorial materials, branding, logos, event materials, and more.

Key Responsibilities:

  • Act as the brand guardian, managing the strategy and execution of all creative assets and projects across the global Carwow brand.
  • Develop engaging and high-performing creative, while keeping to and championing Carwow's brand guidelines.
  • Manage activity end to end from ideation, briefings, processes, and documentation, delivering high-performance designs that drive users to engage and convert.
  • Work with and manage creative and media agencies for both ATL & BTL.
  • Embed within the teams where necessary to gain an understanding of the team's OKRs and priorities and problem-solving to help them achieve their creative goals.
  • Work closely with the PR & Comms team to bring to life key topical moments as they arrive.
  • Create space for the business to ideate and innovate, observing and reporting on competitor behavior to help Carwow stand out in a crowded market.
  • Continuously analyze creative results and learnings, AB testing, and sharing results to provide the highest performing creatives.
  • Have a deep understanding of our products and our audience needs, as well as our marketing channels and campaigns.
  • Exceptional project management skills, prioritizing workflows, and liaising with key stakeholders across all three markets: UK, DE, and ES.
  • Management of our Brand Executive, responsible for overseeing their day-to-day responsibilities, hosting weekly workload check-ins, quarterly career check-ins, and annual performance reviews.
Requirements

To be successful in this role, you will need:

  • 5+ years of experience working within brand or creative, either in-house or agency.
  • Working knowledge of design tools and capabilities.
  • Proactive, positive, can-do attitude with an adaptable style of working.
  • Experience conceptualizing, briefing, and delivering design and marketing tasks, both large and small.
  • Experience using data to inform decision-making, leveraging creative testing frameworks and methodologies.
  • Strong knowledge of ATL and BTL marketing channels, including TV, radio, OOH, Facebook, YouTube, Display, and Paid Search.
  • Basic understanding of online analytics and eCommerce.
  • Excellent stakeholder management and ability to adapt style and comms approach accordingly.
  • Ability to wear multiple hats, managing multiple projects in a fast-paced environment.
What We Offer

As a member of the Carwow team, you will enjoy a range of benefits, including:

  • Hybrid working that works around you (currently two days in the office, three from home).
  • Competitive salary to fund that dream holiday.
  • Share options - when we thrive, so do you.
  • Vitality Private Healthcare, for peace of mind.
  • Monthly coaching sessions with Spill - our mental wellbeing partner.
  • Enhanced holiday package, plus bank holidays.
  • 28 days annual leave.
  • 1 day for your wedding.
  • 1 day off when you move house - because moving's hard enough without work.
  • On your third year anniversary, you get 30 days of annual leave per year.
  • On your tenth year anniversary, you get 35 days of annual leave per year.
  • Option to buy 3 extra days of holiday per year.
  • Work from abroad for a month (due to popular demand, this offer excludes the moon).
  • Inclusive parental, partner, and shared parental leave, fertility treatment, and pregnancy loss policies.
  • The latest tech (Macbook or Surface) to power your gif-sending talents.
  • Up to £500/€550 home office allowance for that massage chair you've been talking about.
  • A generous learning and development budget to help you master your craft.
  • Regular social events, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for.
  • Refer a friend, get paid. Repeat for infinite money.
  • Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch.