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Senior Marketing Director
2 months ago
Job Opportunity
This is an exciting opportunity for a Senior Marketing Manager to join a leading retail and leisure development company in the East Midlands. As a key member of the team, you will be responsible for leading the delivery of the marketing strategy, driving footfall, frequency of visit, and dwell-time, as well as retailer sales and market share for the destination.
Key Responsibilities
- Develop and implement the annual marketing plan and strategy, utilizing insights and evidence-based content to inform marketing activity.
- Understand target audience segments and utilize suitable marketing tactics to reach them, ensuring a comprehensive understanding of customer service, both B2C and B2B.
- Measure the effectiveness of marketing campaigns and provide actionable insights to inform future delivery, ensuring a smooth roll out of all digital content.
- Liaise with suppliers to ensure best value, on-time, and quality delivery, while staying within pre-agreed budgets.
- Provide B2B content to inform retail businesses of activity undertaken on their behalf, ensuring a strong commercial and financial awareness.
- Take the lead on ideation sessions, providing key insights, data, trends, best practices, and supporting the marketing executive with practical content examples.
- Oversee the designing, building, and delivering of social media tactics, ensuring a comprehensive understanding of the best-in-class customer service.
- Develop and send e-campaigns to multiple databases, ensuring high open rates and adapting style and approach depending on the audience.
About You
You will be an exceptional leader, with instant credibility and gravitas at a senior level, evidenced by a history of empowerment, communication, mentoring, and motivation of staff. You will be a natural people manager, able to inspire, motivate, and communicate effectively.
As a Senior Marketing professional, you will have a comprehensive understanding of the retail and leisure industry, with experience of working on similar projects and engaging with stakeholders. If you are a motivated and results-driven individual, please apply today or contact James Robinson for further details.
