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External Communications Director

2 months ago

London, Greater London, United Kingdom Ministry of Justice Full time
Job Title and Grade:

External Communications Manager HEO

Contract Type: Permanent

Please note that unless you are currently employed by the Civil Service and are earning more than the minimum above, if successful you will be offered the minimum for the grade depending on your location.

Team and Reporting:

Team: External Communications

The post is supported by the MOJ flexible working policy and includes colleagues who work flexibly, remotely (as part of hybrid working) or as part of a job share etc.

Reporting to: Senior Communications Manager

The Legal Aid Agency

We are an executive agency of the Ministry of Justice (MoJ). We are responsible for operationally administering the legal aid fund to provide criminal and civil legal aid advice to people in England and Wales.

Job Responsibilities:
  • As a Communications Manager, you will be involved in the creation and delivery of operational campaigns and events across our portfolio of channels.
  • You will be key to the delivery of the agency's external communication strategy as we build stakeholder engagement across our channels to support our strategic objectives.
  • The postholder will work with internal stakeholders to plan, schedule, and publish digital campaigns in line with the LAA's external communications strategy.
  • You will work closely with MoJ Press Office – rapidly responding to press queries, engaging internal experts, and briefing senior leaders.
  • You will also have a hands-on attitude to producing and delivering digital first campaigns and help us to deliver communications plans.
  • We do this by working with internal stakeholders to support their announcements, so a flair for networking and influencing is highly desirable.
  • Being alive to the news agenda which may affect our message and campaign delivery schedule – liaising with internal teams to provide communication and handling advice to senior leaders on highly sensitive and complex issues.
  • Act as media liaison contact when MOJ Press Office receives any Legal Aid related enquiries
  • Create proactive announcements using a digital-first methodology to reach stakeholders and audiences, using the most appropriate channels – copywriting, designing and publishing information and publications.
  • This includes creating, curating, and maintaining compelling online and digital content for our UK and social media communication channels.
  • Compile a daily media summary and a weekly report anticipating potential media interest to key LAA stakeholders including non-exec directors, policy, and operational leads.
  • Provide weekly updates and contribute to monthly reports to demonstrate impact to senior leaders, measuring the performance of campaigns, identifying improvements, and highlighting successes.
  • Help organise and deliver high-profile events and other activities using a mix of live and virtual channels that engage audiences both externally and internally.
  • A flair for networking and influencing is highly desirable.
  • Liaise with customer service teams to support them in delivering customer-focused communications and feedback on social platforms.
Requirements:
  • Ensure a continuous improvement approach in your own and the team's work and consider how your contribution and impact can improve the team's overall performance.
  • Good project management skills with excellent planning, prioritisation, and organisational abilities.
  • A demonstrable understanding of channel management and how different content works on different channels and audiences.
  • Demonstrate a track-record of delivering compelling communications across a range of no and low-cost channels with a strong audience focus and demonstrable experience working in a highly reactive and responsive environment.
  • Be a skilled influencer who can make the case for creative ideas, convincing clients of the most effective way forward and inspiring the team to deliver them.
  • Have a flair for networking and influencing with the ability, to create and maintain positive, professional, and trusting relationships across the LAA, Ministry of Justice and our wider stakeholders.
  • Experience of creating engaging digital content using a range of digital tools, including video.
  • Practical experience of using analytics and digital insight (Google Analytics, Hootsuite, BrandWatch) to measure impact and, maintain and improve engagement.
  • Experience of working in a press office or other experience of handling reactive enquiries in a fast-paced and challenging communications environment.