Digital Marketing Strategist

3 weeks ago

London, Greater London, United Kingdom Liberty Specialty Markets Full time

About the Role:

As the Digital Marketing Lead, you will spearhead digital marketing initiatives across Liberty International Insurance and Liberty Mutual Reinsurance, with a primary focus on elevating brand awareness and engagement within the UK and European markets. By leveraging data-driven insights, you'll optimize projects, streamline processes, and ensure seamless integration between online and offline activities.

About Liberty Specialty Markets (LSM)

Liberty Specialty Markets is a prominent player in the global insurance and reinsurance landscape. We provide a comprehensive range of world-class insurance and reinsurance services to brokers and clients worldwide.

Your Impact:

  • Develop and execute innovative digital marketing strategies to achieve business objectives.
  • Manage and optimize various digital channels, including search engine optimization (SEO), social media, email marketing, and paid advertising.
  • Conduct in-depth market research and competitive analysis to identify trends and opportunities.
  • Collaborate with internal teams, such as sales, product development, and communications, to ensure alignment of digital marketing efforts with overall business goals.
  • Track and analyze key performance indicators (KPIs) to measure the effectiveness of campaigns and make data-driven decisions.

Skills and Experience:

  • Extensive experience in a marketing or digital marketing role, preferably within the financial services or insurance sector.
  • A deep understanding of various digital platforms, best practices, and analytics tools.
  • Solid knowledge of content management systems (CMS), such as Drupal.
  • Strong analytical and decision-making skills.
  • Excellent communication, interpersonal, and presentation skills.

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