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Product Insights Strategist

2 months ago

Reading, Reading, United Kingdom Bayer AG Full time
{"title": "Product Insights Strategist", "content": "Unlocking Consumer Insights for Innovative Products

Bayer AG is seeking a skilled Product Insights Strategist to join our team. As a key member of our consumer health division, you will be responsible for driving science innovation investment in the right places by architecting and catalyzing the co-creation of future-proof benefit platforms.

Key Responsibilities:
  • Translate and bring to life research insight learning into meaningful product stories through 2D or 3D concepts such as demos or visualization and creative science writing that engages the consumer and internal stakeholders with impact.
  • Able to converse and translate this data to the brand and product design team to enable scale-up of the product experience innovation.
  • Architect new research techniques, enhance capabilities through suppliers, and/or behavioral measurement tools, quantitative and qualitative evaluations, consumer co-creation sessions, to develop deeper consumer and product insights.
  • Co-create and maintain a Product Research Partnership strategy.
  • As a PX FEI HUB member, co-managing an agency roster to identify and through Partnership Excellence ensure best-in-class capability on understanding human behavior, human factor research and translation into dynamic product visualization.
  • Coach others within the R&D community to enable upskilling to realize the benefits of consumer closeness, applied design thinking, and creative mindset.
  • Demonstrate creative mindset capability through agile approaches applying different approaches for GO FAST, GO DEEP output learning needs.
  • Digital savviness to enhance efficiency brought to life through competent use of AI and digital platforms.
  • Direct consumer engagement activities in accordance with the policies, procedures, ethics, and protocols required by Bayer, Health Authorities, and other relevant regulatory agencies.
Requirements:
  • Education: min Bachelor's Degree (or equivalent) with significant experience.
  • Experience: Strong competency in execution of consumer-centric 'design thinking' led research.
  • Demonstrated ability to work across technical and commercial disciplines and influence stakeholders not in direct line of management.
  • Fit to Win Skills: Design thinking, Project planning, Consumer empathy, Communications skills, Negotiation & Influencing, Analytics.
What We Offer:
  • Competitive salary and performance bonus.
  • 28 days annual leave plus bank holidays.
  • Private Healthcare, generous pension scheme and Life Insurance.

Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.

Bayer is committed to providing access and support for all individuals with disabilities and/or long-term conditions - during the application process and beyond.

", "lang_code": "en-US"}