Brand Manager

1 week ago


West Yorkshire, United Kingdom Major Recruitment Full time
Job Description

**About the Role**

We are seeking an experienced Brand Manager to join our team at Major Recruitment. As a key member of our marketing team, you will play a crucial role in driving brand growth and development.

**Key Responsibilities**

  • Develop and implement a comprehensive marketing strategy to effectively reach our target audience.
  • Lead the development and execution of brand innovation plans based on consumer-led insights.
  • Deliver new product development (NPD) and existing product development (EPD) projects on time, within budget, and to the required quality standards.
  • Manage market research, advertising (primarily below-the-line), promotions, and new product development activities across multiple product portfolio areas.
  • Meet key performance indicators (KPIs) such as business turnover, consumer growth metrics, and profit targets.
  • Manage a marketing spend budget and work closely with the category team to identify issues and opportunities.
  • Provide regular updates to the line manager and senior management, as required.
  • Act as a brand champion internally and externally, promoting the brand's values and mission.
  • Fully participate as a core member of the marketing team to deliver business targets, providing new insights and opportunities in both brand development and process management.

**What We Offer**

  • A competitive salary of circa £50,000.
  • A car allowance of £4,200.
  • A hybrid working arrangement, with 3 days based in the office.
  • 25 days' holiday plus bank holidays.
  • A pension fund.
  • Training opportunities.

**Requirements**

  • A self-starter with a proactive approach and desire to learn.
  • Project management experience and ability to meet deadlines.
  • High attention to detail and organizational skills.
  • A 'can-do' attitude with a strong work ethic.
  • Able to operate as part of a team and build effective business relationships.
  • Ability to communicate and build strong working relationships across functions.
  • Multi-tasking skills.
  • Good presenting skills.
  • High levels of computer literacy.

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