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Digital Marketing Specialist

2 months ago

Newton Mearns, East Renfrewshire, United Kingdom Hydrasun Group Ltd Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Hydrasun Group Ltd. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing campaigns across various channels to enhance our brand awareness and support our Energy Transition strategy.

Key Responsibilities
  • Develop and manage digital marketing campaigns across multiple channels, including website and social media.
  • Collaborate with internal stakeholders to develop and optimize digital marketing materials in line with stakeholder requirements.
  • Manage and optimize the company's social media presence, including content scheduling, audience engagement, and performance tracking.
  • Conduct market research and stay up-to-date with digital marketing trends and best practices.
  • Monitor and analyze campaign performance using Google Analytics and provide actionable insights and recommendations.
  • Support the development and maintenance of the Company website, ensuring content is fresh and relevant.
  • Sourcing and creating a consistent range of engaging and business/industry-relatable social media and website content.
  • Ensure social media campaigns are integrated into the Company's website and internal company communications as relevant.
  • Support the development and implementation of SEO strategies to improve organic search rankings and drive website traffic.
  • Provide general administrative and coordination support to the marketing function, ensuring accuracy and attention to detail on all associated marketing and communication documentation.
Requirements
  • Digital Marketing Qualification
  • Demonstrable experience in the Marketing industry as a Digital Marketing Coordinator, Digital Marketing Strategist, or a similar role
  • Experience in Content Management System development
  • Experience within social media management and content creation
  • Ability to provide excellent customer service to relevant stakeholders
  • Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Google Tag Manager, and email marketing software
  • Strong understanding of SEO best practices and SEO tools
  • Intermediate knowledge of Microsoft IT Packages
  • Intermediate knowledge of graphic design packages
  • Excellent verbal and written communication skills
  • Excellent attention to detail and recognition of the importance of accuracy
  • Ability to work under pressure to deadlines and to execute a brief
  • Excellent organizational skills
  • Ability to organize and prioritize own workload
Desirable Requirements
  • Marketing Qualification
  • Relevant experience in a marketing role within the Oil & Gas industry
  • Experience in Craft CMS
  • Experience in LinkedIn Campaign Manager
  • Experience in Cookiebot, Hubspot, and Issu
  • Experience in Canva
  • Experience in Adobe InDesign
  • Experience in Hootsuite, HTML
Our Benefits
  • Company pension
  • Cycle to work scheme
  • Employee discount
  • Free parking
  • Gym membership
  • Health & wellbeing programme
  • Life insurance
  • On-site parking
  • Private medical insurance