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Digital Marketing Analyst

2 months ago

London, Greater London, United Kingdom Aquent Full time

Job Title: Digital Marketing Analyst

Job Summary:

We are seeking an experienced Digital Marketing Analyst to join our team at Aquent. As a key member of our marketing team, you will be responsible for analyzing and optimizing our digital marketing campaigns to drive business growth and improve customer engagement.

Key Responsibilities:

  • Marketing Data Analysis: Conduct in-depth analysis of marketing data to identify trends, opportunities, and areas for improvement.
  • Campaign Optimization: Develop and implement strategies to optimize digital marketing campaigns, including email, social media, and paid advertising.
  • Performance Metrics: Track and analyze key performance metrics, including conversion rates, click-through rates, and return on investment (ROI).
  • Marketing Automation: Collaborate with the marketing team to implement and optimize marketing automation tools and workflows.
  • Customer Insights: Develop and maintain customer personas and buyer journeys to inform marketing strategies and improve customer engagement.
  • Team Collaboration: Work closely with the marketing team to develop and execute marketing plans, including content creation, campaign execution, and analytics reporting.

Requirements:

  • Experience in digital marketing analysis and campaign optimization.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Proficiency in marketing automation tools and workflows.
  • Strong understanding of customer personas and buyer journeys.

What We Offer:

Aquent is a leading provider of marketing and creative services, and we offer a dynamic and supportive work environment. As a Digital Marketing Analyst, you will have the opportunity to work with a talented team of marketing professionals and contribute to the success of our clients.