Senior Communications Strategist

2 days ago


Prestbury, United Kingdom McCann Full time
About the Role

We are seeking a highly skilled Senior Communications Planner to join our team at McCann Manchester. As a key member of our planning department, you will be responsible for developing and executing integrated communications strategies that drive business results for our clients.

Key Responsibilities
  • Lead day-to-day comms planning for high-profile dynamic accounts
  • Partner closely with Strategy and Creative leads to ensure our creative ideas make most effective use of an integrated mix of owned, earned and paid channels
  • Develop specific and detailed consumer journeys for each campaign or activity
  • Create measurable campaign KPI's, helping to enhance creative effectiveness and improve sell rate of innovative ideas
  • Read and analyse campaign metrics and leverage insights from data to improve comms effectiveness
Requirements
  • Previous experience in a communications planning and/or media planning role
  • Experience in an advertising, digital or media agency (or a combination of all three)
  • Experience with integrated advertising campaigns across multiple media channels and the ability to demonstrate their impact on the brand
  • Superior professionalism with clients and internal teams
  • Some experience analysing campaign performance and an understanding of the role analytics plays in selling and measuring ideas
What We Offer

We offer a competitive financial and benefits package, a culture ideally suited to those who enjoy pursuing personal career development, and the opportunity to work within the largest integrated agency in the UK, in stunning surroundings, with specialist departments including animation, video production, planning, digital creative and development and social media.



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