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Email Marketing Coordinator

3 months ago

London, Greater London, United Kingdom Hachette UK Full time
About Us

Hachette UK Overview

Hachette UK stands as a leading force in the creative industry, recognized as the second largest book publishing entity in the UK. Our goal is to facilitate the discovery of diverse ideas, entertainment, and opportunities for all.

Comprising 12 independent publishing divisions and over 60 unique imprints, we boast a rich heritage and an extensive array of authors. As a frontrunner in the e-book market, we also excel in audio publications, which represent the fastest-growing segment of our operations.

Our esteemed adult publishing divisions include Orion, awarded Publisher of the Year at the British Book Awards, along with Little, Brown; John Murray Press; Hodder & Stoughton; Headline; Quercus; Octopus; Bookouture; and Dialogue Books. These divisions publish a wide spectrum of fiction and non-fiction works in digital, audio, and print formats, featuring renowned authors such as Stephen King, J.K. Rowling, and Malala Yousafzai. Our Hachette Children's Group offers a vibrant selection of literature for children of all ages, while Hodder Education leads in educational resources for primary and secondary institutions.

As part of Hachette Livre, the third largest global trade and educational publisher, Hachette UK operates from its headquarters and several regional offices, reflecting our commitment to growth and innovation in the publishing sector.

Your Role

The CRM team operates as a central support unit within Hachette, providing essential assistance to divisional marketers. Our focus is on managing and optimizing the CRM database while offering guidance and training on best practices in Email Marketing and CRM.

Currently, the CRM team is embarking on an exciting transformation with the integration of a cutting-edge CRM tool, Imagino. Our objective is to enhance CRM practices across the organization, improve reporting capabilities, and drive revenue growth through effective email marketing strategies.

This position reports directly to the Group CRM Manager.

Key Responsibilities
  • Assist marketing teams with daily CRM tasks across multiple newsletter lists, ensuring compliance with data protection regulations.
  • Develop automated email marketing campaigns aimed at generating revenue for various newsletters.
  • Maintain and update our online CRM training resources for both new and experienced users.
  • Support the growth of our central reading communities through targeted reporting and email initiatives.
  • Engage in CRM migration projects to onboard newly integrated divisions.
  • Collaborate with the CRM Manager to create and sustain comprehensive CRM reports for the organization.
Candidate Profile
  • Demonstrated experience in digital marketing, particularly in email marketing.
  • Familiarity with leading CRM platforms such as Salesforce Marketing Cloud, Klaviyo, or similar tools is preferred.
  • A keen interest in the technical aspects of CRM and data management.
  • Strong organizational skills and meticulous attention to detail.
  • Ability to convey complex information in an understandable manner.
  • Excellent communication skills, with experience interacting with diverse stakeholders globally.
What We Offer

We recognize that our employees are our most valuable asset, and our benefits reflect this commitment:
  • Generous annual leave policy, increasing with tenure.
  • Comprehensive health insurance.
  • Attractive pension plans.
  • Support for community engagement initiatives.
  • Flexible working arrangements, including a blend of in-office and remote work.
  • Access to a wide range of professional development opportunities.
  • Discounts on book purchases and other employee benefits.
Our Commitment to Diversity

Hachette is dedicated to fostering a diverse and inclusive workplace. We strive to attract and nurture talent from a wide range of backgrounds, ensuring that our workforce reflects the diverse readership we aim to serve.