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Email Marketing Specialist

2 months ago

London, Greater London, United Kingdom ENGINEERINGUK Full time
Email Marketing Specialist Job Description

We are seeking a highly skilled Email Marketing Specialist to join our team at ENGINEERINGUK. As an Email Marketing Specialist, you will be responsible for executing email marketing campaigns to drive applications and providing technical expertise to implement messaging automation initiatives.

Key Responsibilities:

  • Implement and execute email marketing campaigns to drive applications and engagement.
  • Perform email marketing tasks including campaign setup, designing, scheduling, testing, and deploying ad-hoc campaigns and journeys.
  • Capture audience preferences for better targeting and implement data-driven personalization techniques to enhance customer engagement and optimize campaign results.
  • Increase opt-in subscribers while maintaining data cleanliness.
  • Optimize email templates for various platforms and devices to ensure a consistent user experience.
  • Coordinate with internal and cross-functional teams to gather necessary content, assets, and approvals for each campaign.
  • Work with the creative team to design and develop responsive email campaigns, including editing copy, HTML manipulation, layout, links, and personalized and dynamic content.
  • Maintain a QA process to ensure all communications are brand-compliant, deployed on time, and without error.
  • Manage and own email reporting requirements, monitor, and analyze email campaign performance metrics, including Click-Through Rate (CTR), open rates, conversions, and engagement using a combination of Adobe Analytics and platform-level data.
  • Provide training and support to team members on email marketing best practices and tools.

BASIC QUALIFICATIONS:

  • Previous marketing experience and proficiency in email marketing platforms, CRM systems, and analytics tools.
  • Expertise in audience segmentation, personalization strategies, and lifecycle email marketing.
  • Comprehensive knowledge of email marketing regulations and compliance.
  • Proficient in HTML/CSS for email design and familiar with responsive email design principles.
  • Experience using data and metrics to drive improvements.
  • Thorough understanding of email and SMS marketing best practices, including deliverability.
  • Technical email knowledge, including understanding of Handlebars logic and SQL.

PREFERRED QUALIFICATIONS:

  • Excellent organizational and project management skills to handle multiple campaigns simultaneously.
  • Demonstrated drive for results with the ability to manage projects independently.