Lead PPC Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom Farfetch Full time

Lead PPC Marketing Specialist at Farfetch

The Lead PPC Marketing Specialist at Farfetch will oversee and enhance PPC/SEM advertising initiatives with an emphasis on analytics and performance measurement. This position entails formulating testing methodologies, executing experiments, and analyzing data to generate actionable insights for ongoing enhancement. The ideal candidate should possess a robust analytical aptitude, expertise in testing frameworks, and the capability to utilize insights to effectively refine PPC strategies.

Key Responsibilities:

  • Design and implement testing frameworks to enhance PPC campaign efficacy, focusing on ad creatives, landing pages, targeting strategies, and bidding techniques.
  • Construct and execute various experiments to evaluate the influence of modifications on critical performance indicators.
  • Track experiment outcomes, scrutinize results, and extract actionable insights to inform optimization strategies.
  • Identify potential for automation and scalability within testing methodologies.
  • Examine extensive datasets to derive insights for campaign optimization.
  • Create custom scripts and tools to streamline data analysis and campaign oversight.

Qualifications:

  • Proven experience in digital marketing analytics.
  • Proficient in Excel and Google Ads.
  • Capability to assess campaign performance metrics and conduct A/B testing.
  • Familiarity with statistical methodologies and techniques for marketing analysis.
  • Strong analytical and quantitative abilities with proficiency in data analysis software.
  • Ability to collaborate with cross-functional teams to align data insights with organizational objectives.

Benefits:

  • Comprehensive benefits package including health and dental coverage, fitness memberships, and retirement plans.
  • Critical Illness Insurance and Life Insurance.
  • Flexible work environment.

Diversity and Inclusion Statement:

Farfetch is committed to fostering an inclusive workplace, ensuring that all candidates are treated equitably and fairly throughout the hiring process.

Important Note:

We are seeking candidates who can excel in a dynamic environment and contribute to the success of Farfetch. Please ensure to emphasize your relevant skills and experiences in your application.

Fraud Awareness:

Be cautious of scams impersonating the Farfetch HR Team. We do not request personal information or monetary payments during the recruitment process. All applications should be submitted through our official career portal. If you encounter any suspicious activity, please report it to the appropriate authorities.

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