Lead PPC Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom Farfetch Full time

Lead PPC Marketing Specialist at Farfetch

The Lead PPC Marketing Specialist at Farfetch will oversee and enhance PPC/SEM advertising initiatives with an emphasis on analytics and performance measurement. This position entails formulating testing methodologies, executing experiments, and analyzing data to generate actionable insights and foster ongoing enhancements. The ideal candidate will possess a robust analytical approach, expertise in testing frameworks, and the capability to utilize insights for the effective refinement of PPC strategies.

Key Responsibilities:

  • Design and implement testing methodologies to enhance PPC campaign effectiveness, focusing on ad creatives, landing pages, targeting strategies, and bidding approaches.
  • Construct and execute various tests to evaluate the influence of modifications on essential performance indicators.
  • Track test outcomes, interpret results, and derive practical insights to inform optimization strategies.
  • Identify prospects for automation and scalability within testing frameworks.
  • Examine extensive datasets to extract insights for campaign optimization.
  • Create custom scripts and tools to streamline data analysis and campaign oversight.

Qualifications:

  • Proven experience in digital marketing analytics.
  • Proficient in Excel and Google Ads.
  • Capability to assess campaign performance metrics and conduct A/B testing.
  • Familiarity with statistical methods and techniques for marketing analysis.
  • Strong analytical and quantitative abilities with expertise in data analysis tools.
  • Ability to collaborate with cross-functional teams to align data analysis with organizational objectives.

Benefits:

  • Comprehensive benefits package including health and dental insurance, fitness memberships, and retirement plans.
  • Critical Illness Insurance and Life Insurance.
  • Flexible working conditions.

Equal Opportunity Statement:

Farfetch is an equal opportunity employer, ensuring that all candidates are treated fairly and equitably throughout the hiring process.

Important Notice:

We seek candidates who can excel in a dynamic environment and contribute to the success of Farfetch. Please ensure to emphasize your relevant skills and experiences in your application.

Fraud Alert:

Be cautious of scams impersonating the Farfetch HR Team. We do not request personal information or monetary payments during the hiring process. All applications should be submitted through our official channels on our careers website. If you suspect any fraudulent activity, please report it to the appropriate authorities.

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