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Marketing Data Strategist
2 months ago
A leading global organization in the used books sector has experienced remarkable growth since its inception and has transitioned from a start-up to a pioneer in the recycling industry.
Analytics has played a pivotal role in this organization's success and serves as a catalyst for its next stage of growth.
Key Responsibilities:
- As a senior marketing analyst, you will be responsible for driving traffic to the company's website beyond paid advertising efforts.
- You will measure marketing effectiveness and channel performance to understand the most productive ways to acquire customers.
- You will have the freedom to be creative with your analysis and apply outside learning within your role.
Requirements:
- A degree-educated background, preferably in a STEM-based subject.
- Expert knowledge of SQL, with programming experience in R or Python being a plus.
- Proven experience in the marketing analytics space.
- Ability to build analytical models, customer segmentation, and attribution modeling.
- Excellent communication skills, capable of presenting insights to senior stakeholders.
