Digital Communications Manager

2 days ago

Harlow, Essex, United Kingdom Motability Foundation Full time
About the Role

The Digital Communications Manager is a critical position within the Brand and Marketing Team, responsible for engaging diverse audiences in the mission to make transport accessible for disabled people.

This role involves developing plans to grow and improve digital channels and digital marketing approaches, as well as contributing to content development and the day-to-day management of the website and social media channels.

The successful candidate will manage and support a small team, including a Brand and Marketing Executive, Case Study Executive, and agency/freelance support as needed.

Key Responsibilities
  • Manage a small digital and content team and serve as the overall digital communications expert for the Communications team.
  • Lead on the development and delivery of the Digital Roadmap, planning projects and improvements to attract and engage audiences.
  • Lead on the development of the website with support from the Brand and Marketing Executive, managing relationships with digital development agencies and collaborating with colleagues to identify activities requiring development work.
  • Work with Communications Team members to promote research, innovation, and grant-making, developing digital communications plans and creating content.
  • Lead on the day-to-day management of social media channels with support from the Brand and Marketing Executive.
  • Line-manage the Case Study Executive, responsible for creating and commissioning case study content, and support them in developing and adhering to policies and processes.
  • Line-manage the Brand and Marketing Executive, who specializes in digital communications and provides support to the wider Brand and Marketing team as required.
  • Provide digital expertise and advice to shared Brand and Marketing team projects and wider Communications Team projects as needed.
About You

To be successful in this role, you will need:

  • Educated to degree level and/or extensive operational experience in Digital Marketing/Communications.
  • At least 5 years of digital communications and social media experience, including responsibility for running various social media channels.
  • Experience of managing websites, including working with suppliers on digital development and user experience.
  • Experience of creating social and digital plans for integrated communications projects and campaigns, developing content, and undertaking paid-for promotion.
  • Experience of planning and implementing digital marketing techniques, such as SEO.
  • Experience of managing reputational threats on social media channels.
  • Experience of managing projects involving multiple stakeholders.
  • Awareness of accessibility best practice for online channels.
  • Experience of line-managing staff.

Nice to have:

  • Experience of leading and developing a digital/content team.
  • Experience of working in the charity sector.

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