Digital Performance Director
6 days ago
Central Employment Agency is seeking a highly skilled and experienced Digital Performance Director to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing a comprehensive digital performance strategy for a leading global automotive brand.
Key Responsibilities- Oversee Digital Improvement Process
- Ensure accountability and optimization from internal teams.
- Develop Performance Strategies
- Collaborate with channel experts to develop performance strategies based on thorough analysis.
- Establish Performance Benchmarks
- Create exemplary case studies that highlight significant improvements and innovative approaches.
- Analyze Performance Data
- Guide cross-channel budget allocations based on overall performance analysis.
- Collaborate with Digital Channel Teams
- Ensure campaigns are set up, executed, and optimized effectively across all platforms.
- Maintain Performance Analysis Routine
- Develop optimization plans with channel teams based on daily performance analysis.
- Implement Digital Channel Roadmaps
- Develop new targeting and creative solutions in partnership with channel teams.
- Ensure Local Team Adherence
- Ensure local teams adhere to the performance roadmap.
- Participate in Global Performance Community
- Accelerate the adoption of beneficial support and share regional successes.
- Lead Performance Forecasting
- Use data-driven methods to lead the performance forecasting and budget approval processes.
- Work with Planning and Digital Teams
- Deliver a cohesive performance campaign response to client briefs.
- Produce Performance Reports
- Offer clear, actionable insights for clients in both short-term and long-term scopes.
- Proven Track Record
- Proven track record in managing performance-focused campaigns across digital channels.
- Extensive Knowledge
- Extensive knowledge of PPC, SEO, Display, Social, and Programmatic channels.
- Expertise in Data Analysis
- Expertise in delivering high-quality campaign insights and data analysis.
- Ability to Convert Strategy into Execution
- Ability to convert strategy and planning into effective digital execution.
- Strong Analytical Skills
- Strong analytical skills to identify actionable insights and improve performance reporting.
- Competence in Integrating Specialist Inputs
- Competence in integrating specialist inputs into a cohesive performance narrative.
- Understanding of Digital Media KPIs
- Understanding of digital media KPIs and strategies to achieve them.
- Ability to Simplify Complex Issues
- Ability to simplify complex technical issues and detailed campaign analyses for client communications.
- Experience in Performance Planning and Forecasting
- Experience in performance planning and forecasting.
Central Employment Agency is a leading provider of digital marketing solutions. We are committed to delivering innovative and effective digital marketing strategies that drive business growth and success.
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