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Head of Brand Strategy

2 months ago

London, Greater London, United Kingdom Wype Ltd Full time

At Wype Ltd, we're on a mission to revolutionize the bottom care category. We're breaking down barriers and redefining self-care in a way that feels natural, confident, and—most importantly—good. Our goal? To become the world's leading bottom care brand, empowering people to feel fresh, confident, and healthy every single day.

As a key member of our team, you'll be at the forefront of a truly unique brand journey. This is your chance to lead the charge in redefining how we connect with consumers and the world, using your vision and expertise to build something memorable and meaningful. It's more than just strategy—it's about helping shape a brand that resonates, inspires, and stands out in an exciting and unconventional space.

This role is perfect for a bold, creative thinker who loves blending big-picture strategy with rolling up their sleeves to get into the nitty-gritty. If the idea of tackling a quirky and important topic like bottom health excites you, and you're passionate about staying ahead of consumer trends, this is your chance to make your mark. You'll be driving the brand of a fast-growing company that's shaking things up, giving you the freedom to shape a truly unique voice and make a game-changing impact.

Key Responsibilities:

  • Develop and execute a comprehensive brand strategy that aligns with Wype's goals and drives awareness, engagement, and growth across the right marketing channels at the right times.
  • Shape the brand voice and ensure our messaging is clear, consistent, and impactful across all touchpoints, both physical and digital.
  • Lead collaborations and identify strategic partnerships that enhance Wype's brand visibility and drive mutual value.
  • Oversee budget management and make informed decisions to ensure effective use of resources while driving strong results.
  • Measure success and establish key performance indicators (KPIs) to track the effectiveness of brand initiatives, using data-driven insights to refine strategies and optimise performance.
  • Leverage data and market research to fine-tune both the product offering and marketing strategy.
  • Collaborate with cross-functional teams, including product, marketing, and sales, to ensure brand consistency and alignment with broader business goals.

Requirements:

  • 7+ Years of Experience: Proven track record in brand management or marketing within creative-led consumer goods businesses, ideally with experience in startups and larger companies.
  • Entrepreneurial Mindset: Resilient, tenacious, confident self-starter and innovative problem solver who can flourish in a fast-paced environment and adjust work course according to business needs and priorities.
  • Strategic Vision & Creative Execution: Ability to translate big ideas into actionable brand strategies and campaigns that resonate with diverse audiences.
  • Content & Multi-Channel Marketing Expertise: Skilled in driving brand presence across digital and traditional channels.
  • Results-driven and Analytical: Proficient in sourcing and combining quantitative and qualitative data to form strategies and influence decision-making.
  • Budget Management: Experience managing brand budgets, ensuring effective use of resources and maximising ROI.
  • Trend Spotter: Keen eye for emerging trends in culture, consumer behaviour, and technology to keep the brand relevant, fresh, and competitive.
  • Strong Communication Skills: Exceptional at articulating a brand vision and inspiring others through clear, effective storytelling, balancing aesthetic and data.
  • Passion for Consumer & Product: You love understanding consumer needs and behaviours and are equally passionate about developing products that meet those needs, ensuring a seamless connection between the brand's offerings and customer desires.

What We Offer:

  • Competitive salary
  • Share options
  • Private health insurance
  • Flexibility, with up to 2 days WFH
  • Central London office alongside many of London's leading up-and-coming consumer brands
  • 33 days holiday (including UK Bank Holidays)