Marketing Director
5 days ago
About the Role:
We are seeking a highly skilled Marketing Director to lead our marketing function and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives.
Key Responsibilities:
- Develop and implement a marketing plan that drives business growth and revenue
- Manage a small team of marketeers and provide guidance and support to ensure successful execution of marketing initiatives
- Conduct detailed data analysis to inform and refine marketing strategies, ensuring maximum ROI
- Produce reporting to present findings to the Co-CEOs, including conversation rates and performance at each stage of the funnel for each channel
- Experience using HubSpot, Salesforce or similar
- Lead all functions of marketing and customer acquisition, including but not limited to, SEO optimisation, paid search, sponsorship, field marketing and social selling
- Manage the marketing operations budget and ensure resources are properly allocated to maximise efficiency and results
- Develop and implement a comprehensive marketing plan, execute the plan on a rolling 12-month basis, and create strategies with various sizes of budget that are flexible to allow for experimental spending across channels, based on clear KPIs and ROI
- Have a key understanding of what outputs are most important to meet the company's objectives and what inputs need to be managed accordingly
- Work closely with sales to ensure data is captured at the right level
- Analyse data to provide executable recommendations into marketing/sales conversion performance and market trends, decision-making and strategy adjustments
- Build out vendor briefs to obtain material and strategic funding for events which are planned as part of an annual content calendar
- Cultivate senior relationships with relevant external parties and the ability to influence and lead internal cross-functional heads to work towards a common plan
- Ensure that all marketing operations comply with industry standards and legal regulations
Requirements:
- Bachelor's degree
- 7+ years of marketing experience, within the technology sector
- Proven experience with technical marketing tools (e.g. HubSpot, Marketo, Mailchimp, Google Analytics, SEMrush or similar)
- Proficiency with marketing automation tools and CRM systems
What We Offer:
- Wellness perks and gym membership
- Happy Hour Fridays
- Pension
- Flexible holidays
- Cycle to work scheme
- Regular company social events
- Training and support to help you be the best you can be
Saepio is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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