Marketing Director

4 weeks ago

Peterborough, Peterborough, United Kingdom Veolia Full time

About Veolia

Veolia is a leading company in water and energy management, committed to saving water and reducing energy consumption for industrial customers. Our team of experts combines passion and expertise to deliver innovative solutions that positively impact the environment.

Job Description

Marketing Manager – VWTS Assets Europe

Remote based in Europe, excellent benefits

We are seeking a Marketing Manager to join our team at Veolia Water Technologies & Solutions. As a key member of our marketing team, you will be responsible for developing and implementing inbound marketing strategies to attract, engage, and convert customers. You will own and manage marketing for the Mobile Assets business in Europe, playing a crucial role in creating and maintaining new channels of communication and targeted campaigns to increase visibility of our ecological transformation value proposition.

Key Responsibilities

  • Develop and execute comprehensive inbound marketing strategies
  • Research your market sector to understand customer needs
  • Work closely with sales to fully understand their objectives for the sector
  • Work closely with the Domain Leader to develop a marketing strategy for the next period of expansion
  • Content Creation and Optimization:
    • Collaborate with internal marketing specialists and external agencies
    • Manage the content for your assigned sector
    • Ensure consistency in brand messaging and positioning
    • Work with the digital team, conduct keyword research, implement on-page SEO tactics, improve search engine rankings and organic traffic
  • Develop lead generation campaigns
  • Create and manage email marketing campaigns
  • Work with the PR & Social Team to manage the company's social media presence
  • Use social media channels for lead generation and brand awareness
  • Utilise marketing automation tools to streamline processes
  • Work closely with the wider Europe Inbound Marketing team, PR & social team, digital team, and others to ensure seamless execution and accuracy of marketing initiatives
  • Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing
  • Measure marketing campaigns performance
  • Work with the Europe marketing team, benchmark campaign performance against other sector campaigns and share best practice
  • Outbound Activities: Promotion of Valuable Content ie such as product books, webinars, or whitepapers
  • Event Marketing: Participate in industry events, conferences, or webinars
  • Drive sector strategy and seamless European rollout
  • Ensure that local marketing activities are implemented and managed
  • Support in the ongoing development of mini-websites
  • Plan, allocate, and control financial resources
  • Google Analytics, Salesforce, automation dashboards or other marketing analytics platforms
  • Travel as required

Requirements

  • Relevant marketing / business experience OR Bachelor's degree in marketing, business administration, or a related field
  • Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decision
  • A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing
  • Experience with marketing automation tools and CRM systems is also essential
  • Familiarity with marketing automation platforms (, HubSpot, Marketo, Pardot), CRM systems etc
  • Ability to devise innovative marketing strategies that resonate with the target audience
  • Strong project management skills to oversee multiple marketing initiatives
  • Excellent written and verbal communication skills
  • Relevant work experience as an Inbound Marketer, showcasing a proven track record
  • Previous experience in the Water Industry is not essential, although would be favoured

About Veolia

Veolia is an inclusive company committed to diversity and gives equal consideration to all applications, without discrimination.

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