Marketing Director
2 days ago
About Veolia
Veolia is a leading company in the water and energy sectors, dedicated to saving water and reducing energy consumption for industrial customers.
Job Description
We are seeking a highly skilled Marketing Manager to join our team at Veolia Water Technologies & Solutions. As a Marketing Manager, you will be responsible for developing and implementing inbound marketing strategies to attract, engage, and convert customers.
Key Responsibilities
- Develop and execute comprehensive inbound marketing strategies to increase visibility of our ecological transformation value proposition.
- Research the market sector to understand customer needs and work closely with sales to fully understand their objectives.
- Collaborate with internal marketing specialists and external agencies to create and manage content for assigned sectors.
- Work with the digital team to conduct keyword research, implement on-page SEO tactics, and improve search engine rankings and organic traffic.
- Develop lead generation campaigns and create and manage email marketing campaigns.
- Utilize marketing automation tools to streamline processes and work closely with the wider Europe Inbound Marketing team to ensure seamless execution and accuracy of marketing initiatives.
- Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing.
- Measure marketing campaigns performance and work with the Europe marketing team to benchmark campaign performance against other sector campaigns.
Requirements
- Relevant marketing or business experience or a Bachelor's degree in marketing, business administration, or a related field.
- Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions.
- A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing.
- Experience with marketing automation tools and CRM systems is also essential.
- Familiarity with marketing automation platforms and CRM systems.
- Ability to devise innovative marketing strategies that resonate with the target audience.
- Strong project management skills to oversee multiple marketing initiatives.
- Excellent written and verbal communication skills.
- Relevant work experience as an Inbound Marketer, showcasing a proven track record.
About the Role
This is an exciting opportunity to join a leading company in the water and energy sectors and contribute to our mission of saving water and reducing energy consumption.
What We Offer
- A competitive salary and benefits package.
- The opportunity to work with a leading company in the water and energy sectors.
- A dynamic and supportive work environment.
- The chance to develop your skills and expertise in inbound marketing and digital marketing.
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