Marketing Director
1 week ago
**Job Overview**
Veolia Water Technologies & Solutions is seeking a highly skilled Marketing Director to oversee and implement inbound marketing strategies to attract, engage, and convert. This role will play a crucial part in creating and maintaining new channels of communication and targeted campaigns to increase visibility of our ecological transformation value proposition.
**Key Responsibilities**
- Develop and execute comprehensive inbound marketing strategies to drive business growth and expansion.
- Conduct market research to understand customer needs and preferences.
- Collaborate with internal and external teams to create and optimize content.
- Design and manage email marketing campaigns to nurture leads and build brand awareness.
- Utilize social media channels to generate leads and increase brand visibility.
- Measure and analyze marketing campaign performance to identify areas for improvement.
- Support the development of sector strategy and ensure seamless European rollout.
- Manage financial resources for marketing activities to ensure effective budget allocation.
- Stay up-to-date with the latest trends and technologies in digital marketing to drive innovation and growth.
**Requirements**
- Relevant marketing or business experience, or a Bachelor's degree in a related field.
- Strong analytical skills and ability to interpret data to inform marketing decisions.
- Deep understanding of inbound marketing methodologies and their application in a business setting.
- Experience with marketing automation tools and CRM systems to streamline marketing processes.
- Strong project management skills and excellent communication to collaborate with cross-functional teams.
- Previous experience in Inbound Marketing is highly desirable.
**About Veolia**
Veolia Water Technologies & Solutions is committed to diversity and equal consideration to all applicants. We strive to create a workplace that is inclusive and respectful of all individuals, and we welcome applications from diverse candidates.
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