Employer Brand Specialist

3 weeks ago

Fenchurch St, United Kingdom BDO UK Full time
About the Role

We're seeking a skilled Employer Brand Adviser to join our award-winning UK team at BDO UK LLP. As a digitally-minded professional, you'll play a key role in shaping and launching recruitment marketing campaigns across the nation, attracting quality and diverse talent to our firm.

Key Responsibilities
  • Support the delivery of our multi-channel media strategy, contributing to the planning, designing, and executing of our employer brand in content and campaigns.
  • Regularly review and schedule content on our BDO social channels, engaging with key audiences and providing authentic moments that matter.
  • Create compelling stories that resonate with our audience, highlighting the experiences and achievements of our people.
  • Develop and deliver briefings to agencies or partners, ensuring high-quality output and effective campaign execution.
  • Monitor the effectiveness of campaigns, showcasing a good job done well and driving continuous improvement.
  • Live and breathe the brand, seeing content come to life through video shoots, careers fairs, and other events.
  • Apply an editorial lens to all work, ensuring high-quality copy and content that resonates with our target audience.
  • Stay ahead of the curve, scouring social media trends, events, and webinars to inform our recruitment marketing strategy.
  • Be fluent in digital and web, understanding the implications of creating and changing content online, adhering to best practice in SEO, and leveraging our tech stack.
  • Build advocacy amongst internal groups, creating content that speaks volumes of the careers our people have chosen.
  • Act as a Social Media champion, ensuring consistent and effective communication with the right talent at the right time, leading to an incredible candidate experience.
What Makes You Great for This Role
  • Paid media campaigns: execute and report on campaigns, knowing the ins and outs, considerations, and what makes a good campaign fly.
  • Content creation competence: create engaging content for multi-channel strategies, entice quality, diverse candidates to the firm.
  • Brilliant brief-taking: decipher stakeholder needs, understand how it fits into the wider attraction strategy, and portray it to agencies or internal teams.
  • Stakeholder management: keep stakeholders informed and engaged, confident in speaking, communicating, or partnering with them.
  • Project management proficiency: prioritize your workload, manage time effectively, and adapt to changes.
  • Social strategy skilfulness: engage with audiences, understand campaign management, organic channel management, and platforms like Sprout Social.
  • Awesome analytics ability: measure campaign success, experience with ATS tracking, web, and campaign analytical tools.
  • Commercial awareness: optimize and ensure return on investment in all purchases, working with suppliers, systems, and channels.
About BDO

We're a people-centred firm, committed to agile working, and dedicated to helping entrepreneurial businesses succeed. Our success is powered by our people, and we're always finding new ways to invest in you. Join us in shaping the future together, with openness and clarity, empowering people to think creatively about how we can do things better.

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