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Membership Marketing Specialist

2 months ago

Thetford, Norfolk, United Kingdom British Trust for Ornithology Full time
About the Role

We are seeking a highly motivated and experienced Membership Marketing Officer to join our team at the British Trust for Ornithology. As a key member of our marketing team, you will play a crucial role in developing and implementing strategies to grow our membership base and enhance the overall membership experience.

Key Responsibilities
  • Develop and execute a comprehensive membership marketing plan to increase membership numbers and retention rates.
  • Design and implement targeted marketing campaigns to engage existing and potential members, including email marketing, social media, and events.
  • Collaborate with the communications team to develop and implement a content strategy that showcases the benefits of membership and promotes the work of the British Trust for Ornithology.
  • Work closely with the membership team to develop and implement membership benefits and services that meet the needs of our members.
  • Monitor and analyze membership data to inform marketing strategies and optimize results.
Requirements
  • Proven experience in membership marketing or a related field, with a strong track record of success.
  • Excellent written and verbal communication skills, with the ability to develop compelling marketing campaigns and content.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Ability to work collaboratively as part of a team, with a customer-focused approach.
  • Knowledge of marketing automation tools and social media platforms.
What We Offer
  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic and passionate team, making a real difference in the conservation of birds and the natural world.
  • Professional development opportunities, including training and mentorship.
  • A flexible and supportive working environment, with a focus on work-life balance.