Senior Product Marketing Manager

2 months ago

London, Greater London, United Kingdom Trinny London Limited. Full time
About the Role

We are seeking a highly skilled Senior Product Marketing Manager to join our team at Trinny London Limited. As a key member of our marketing department, you will be responsible for developing and executing the product marketing strategy for our new and existing products.

Key Responsibilities
  • Product Marketing Leadership: Lead and manage the Product Marketing team, including the Product Marketing Coordinator and Product Marketing Assistant, to ensure the successful launch and execution of new products.
  • Marketing Strategy Development: Develop and implement marketing strategies to improve conversion and impact, working closely with all channel leads to ensure revenue targets are met.
  • Market Research and Analysis: Evaluate opportunities based on research, quantitative analysis, and a deep understanding of Trinny London products and the industry, synthesizing insights to develop actionable product strategy and recommendations.
  • Product Roadmap Development: Build the product marketing roadmap for every new product launch and existing product push, working closely with stakeholders to ensure everyone understands what is happening and when.
  • Customer Insights: Deeply understand the customer lifecycle across all existing and new product categories to identify opportunities for growth and optimization.
  • Team Collaboration: Represent the needs of the customer to work with Product Innovation, Ops, Marketing, Retail, and Tech to develop key messages and effective execution.
  • Content Creation: Work closely with Editorial to ideate content and ensure that all content is planned in advance (tease, launch, and sustain) and continuously check to ensure content has been published and make suggestions for optimizations.
  • Advertising and PR: Work closely with Performance Marketing to ensure all relevant advertising is planned and created to optimize paid media activity (before, during, and after) and with PR/Influencer Outreach to ensure product needs are represented early and delivered as required.
  • Design and Creative: Work closely with Design to ensure they are clear on the value proposition and marketing story for all new product launches and product pushes, liaising with them before, during, and after all assets are produced to ensure the creative that is delivered is what is required.
  • Product Messaging: Ensure each product message is strong and consistent across the website and all marketing channels.
  • Data Analysis: Curate and communicate real-time data and insights relating to all product launches and pushes to find opportunities for optimization (proactively share this data and also continuously have all relevant data at hand to be ready if asked by any stakeholders).
  • Reporting and Insights: Provide regular product insight and report information to senior management, Marketing, and Product Innovation, preparing short-term and long-term product sales forecasts and return-on-investment analyses.
Requirements
  • Senior Level Experience: Senior level experience, managing a Product department within a beauty or skincare business.
  • Proven Track Record: Proven, leading experience in product marketing within the beauty industry.
  • Creative Thinking: Creative thinker with the ability to develop innovative marketing strategies.
  • Team Management: Team management responsibilities, with experience building and growing a team.
  • Data-Driven Mindset: Data-driven mindset with proficiency in analytics tools.
What We Offer
  • Flexible Working: Flexible working with core working hours.
  • Hybrid Working: Hybrid working, 2-3 days in our amazing office, which is fully stocked with snacks and drinks.
  • Benefits: 25 days holiday, company discount for yourself, your friends, and family, Vitality health scheme, EAP, Medicash, annual personal training and development budget, pension scheme, cycle to work scheme, and Rewards and Recognition Scheme.

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