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Social Media Brand Manager

2 months ago

London, Greater London, United Kingdom Flight Group Full time
Job Description

**About the Role**

We are seeking a highly skilled Social Media Brand Manager to join our team at Flight Group. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that elevates our podcast hosts' personal brands and drives engagement with our audience.

Key Responsibilities

  • Personal Brand Strategy: Develop and implement a tailored social media strategy that aligns with the hosts' personal brands, goals, and podcast themes.
  • Content Creation and Curation: Source highly entertaining, educational, and industry-leading content that highlights the hosts' personalities, expertise, and behind-the-scenes moments, fostering a deeper connection with the audience.
  • Engagement and Community Building: Actively engage with followers, manage responses, and cultivate a community around the hosts' personal brands and podcast.
  • Performance Analysis: Utilize analytics tools, social listening tools, and AI to track social media performance, gather insights, and refine strategies to enhance engagement and follower growth.
  • Collaboration: Coordinate with the podcast production team to ensure social media efforts are integrated with overall content strategies and promotional activities.

Requirements

  • Proven Experience in Personal Branding: Demonstrated ability to manage and grow personal brands on social media, with a focus on storytelling and engagement.
  • Strong Content Creation Skills: Excellent ability in sourcing and creating compelling, authentic content that resonates with audiences and reflects the hosts' personal brands, with a particular focus on excellent copywriting skills.
  • Engagement and Communication: Exceptional communication skills, adept at engaging with a diverse online community and fostering meaningful interactions.
  • Competence in Social Media Analytics: Ability to utilize social media analytics to inform strategy, track progress, and optimize content for increased engagement.
  • Professional Growth Hacker: A great social media manager knows there is so much more to success than posting and iterating. You must be a professional growth hacker who obsesses over the details.
  • Adaptive Content Strategy: Ability to adapt content and strategies based on analytics, audience feedback, and social media trends to keep the hosts' brands relevant and engaging.
  • Background in Media/Entertainment: Experience in the media, entertainment, or podcasting industry, understanding the dynamics of public figures' social media management.
  • Multimedia Production Skills: Skills in photography, videography, and editing to produce high-quality, engaging multimedia content.
  • Experience with Influencer Marketing: Experience with partnering with other influencers to expand reach and engagement.

What We Offer

  • Collaborative Work Environment: We are an in-person-first culture and believe in fostering a vibrant and work environment centered around connection and community.
  • Flexibility: Some roles will require global travel, so flexibility in this aspect is important.
  • Professional Growth: We are committed to helping our employees grow professionally and personally.