Digital Advertising Campaign Manager

1 week ago

Islington, Greater London, United Kingdom TEKsystems Full time
Job Title: Ad Pixel Manager

This is a hands-on role focused on managing and optimizing digital advertising campaigns. The person in this role will be responsible for setting up and tracking ads on various social media platforms, ensuring compliance with privacy regulations, and analyzing data to improve ad performance.

Key Responsibilities:
  • Implement and manage the Facebook Pixel to track conversions and page views.
  • Add tags to the website to track actions users take after clicking on ads.
  • Manage ad placements across different social media platforms, ensuring ads are delivered to the right audience at the right time.
  • Ensure compliance with privacy laws like GDPR and CCPA by managing cookie consent banners and handling user data correctly.
  • Work with tools like Singular, Branch, or AppsFlyer to track and attribute mobile app installs and in-app events to specific ad campaigns.
  • Create and manage audience segments for targeted advertising using platforms like LiveRamp or Experian.
  • Use tools like Adobe Analytics, DoubleClick, and others to track ad performance, optimize campaigns, and troubleshoot any issues with ad delivery.
Essential Skills:
  • Proficient in Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O.
  • Experienced with Adobe DTM ad tagging in JavaScript.
  • Knowledge of programmatic media, ad serving, and ad trafficking processes.
  • Understanding of attribution models, data security policies, and privacy regulations (CCPA, CPRA, GDPR, etc.).
  • Familiarity with network sniffing tools and network payloads.
  • Experience with advertising identity space technologies and device identifiers.
  • Ability to manage MMP operations including partner configurations, postback setup, and data exports.
  • Knowledge of cookie-less advertising and user access management.
  • Experience with audience creation/management and server-to-server API connections.
Working Environment:

This is a fully remote position with a collaborative and dynamic environment that offers opportunities for professional growth and development.

Job Type:

This is a contract position with a duration of 6 months.

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