Marketing Operations Specialist

1 month ago

London, Greater London, United Kingdom MRI Software Full time
Marketing Operations Lead

MRI Software is a leading provider of innovative software solutions for the global real estate industry. As a marketing operations lead, you will play a critical role in building and scaling a centralized EMEA marketing operations function.

Key Responsibilities:
  • Partner with marketing, finance, and sales teams to maintain an accurate view of marketing performance
  • Lead the ongoing process of building and developing our database to ensure data can be easily segmented, analyzed, and targeted
  • Maintain campaign tracking and analytics to make recommendations on how to improve metrics overall performance with a focus on conversion optimization
  • Optimize lead handoff workflows track relevant outreach activities with SDR and Sales
  • Assist with list uploads, contact data augmentation, and overall list/contact quality
  • Develop and deliver a regular cadence of reporting to GTM stakeholders and executive leadership, on the status of demand generation programs, marketing program ROI, new logo customer acquisition, and product expansion growth
  • Monitor and review the funnel and pipeline metrics weekly to ensure quality and accuracy
  • Implement best practices and standardization of sales & marketing processes leveraging efficiency and scalability
  • Support ad hoc pipeline and data requests
Requirements:
  • 3+ years B2B marketing or sales operations experience; familiarity with real estate industry and/or software marketing a plus
  • Experience with: Data (data analytics, data management, databases) Processes Marketing Automation (Pardot knowledge a plus) CRM (Salesforce knowledge) Account Based Marketing (6sense a plus)
  • Strong technical and analytical skills
  • Goal-oriented towards key metrics including pipeline impact (creation and acceleration)
  • Built and managed dashboards that have pulled from multiple data sources
  • Strong process and analytical skills to identify inefficiencies and drive improvements
  • Demonstrated cross-functional experience across sales and marketing stakeholders
  • Proactive, problem-solving skills
  • Effective time management skills and comfort juggling fast-paced environment
  • BA/BS degree in a Marketing, Analytics, Computer Science, or equivalent field experience
  • Approximately 5% travel

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