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Content Strategist

2 months ago

Glasgow, Glasgow City, United Kingdom MAC Recruit Group Ltd Full time

{"Role": "Senior Content Manager", "Key Responsibilities": ["Develop and maintain a consistent brand voice across all channels and creative assets.", "Implement and oversee content marketing strategies across email, social media, video, website, ad copy, PR, brochures, and presentations.", "Create and manage a content plan tailored to key customer segments, ensuring timely execution and ROI.", "Drive organic search growth through optimized content, collaborating with SEO agencies to achieve top search rankings.", "Enhance digital campaign content to improve conversion rates, from email copy to visually engaging social ad creative.", "Lead the social media strategy to boost audience growth, engagement, and brand reach.", "Coordinate the content team and external partners to align content with brand standards and business objectives.", "Ensure all content aligns with marketing goals, delivering consistent and impactful messaging across platforms.", "Requirements": ["Approximately 5 years of experience in a content management or similar role in an Ecommerce or Consumer focused business.", "Proven experience in developing and maintaining a consistent brand voice across various channels.", "Strong expertise in implementing multi-channel content marketing strategies.", "Ability to create and manage content plans with a focus on ROI and timely execution.", "Experience in driving organic search growth and collaborating with SEO agencies.", "Proficiency in optimizing digital campaign content to improve conversion rates.", "Demonstrated success in leading social media strategies that increase audience growth and engagement.", "Excellent project management coordination skills for managing a content team and collaborating with external partners.", "Excellent skills in managing upwards, and a natural team player.", "Salary & Benefits": ["Competitive salary up to \u00a345,000 with opportunities for growth.", "Flexible work schedule with the option for remote work one day a week.", "32 Days annual leave. ", "Employee assistance programme via BUPA.", "Private Pension Via NEST.", "Free gym membership.", "A vibrant, newly expanded office in Glasgow's city centre.", "A supportive company culture with an emphasis on employee well-being and development.", "Equal Opportunities": "Our client values diversity and inclusion, enhancing our team's effectiveness and client service. As an equal opportunity employer, they ensure fair treatment for all candidates regardless of background.", "Please Note": "All applicants must be located in Glasgow or within a commutable distance and must have a permanent right to work in the UK without visa restrictions.", "How to Apply": "Apply via LinkedIn to be considered for this role, alternatively you can reach out to Brian via email \u2013 ", "lang_code": "en-US"}