Content Strategist

2 weeks ago

Glasgow, Glasgow City, United Kingdom Nine Twenty Full time
About the Role

We are seeking a highly skilled Senior Content Executive to join our Marketing team at Vets Now. The successful candidate will be responsible for producing high-quality, engaging content for various audiences, including pet owners, vet professionals, and internal stakeholders. This role will involve researching, writing, creating, and coordinating content across multiple channels, such as web, social media, and email.

Key Responsibilities
  1. Develop and produce engaging content, including written, visual, and multimedia formats, tailored to various audiences.
  2. Work closely with the social media and content manager to ensure content aligns with broader marketing campaigns and strategies.
  3. Plan, organize, and manage the content calendar, ensuring deadlines are met and content is distributed efficiently.
  4. Lead on trend research and stay informed about current trends in content marketing, social media, and pet owner engagement to bring fresh, relevant ideas to content development.
  5. Support on engaging with Vets Now staff to gather insights for Employer Brand case studies and conduct interviews and draft stories highlighting staff experiences and positioning Vets Now as employer of choice.
  6. Assist with link-building strategies and SEO initiatives.
  7. Support on video shoots and multi-media content for social media and website.
Requirements
  1. Previous experience in a content-focused role, with evidence of campaign success.
  2. Talent for writing engaging, varied copy.
  3. Passion for creating content, especially video and writing.
  4. Proven project management success.
  5. Excellent editing, proofreading, and attention to detail.
  6. Ability to plan and manage end-to-end projects.
Benefits
  1. 7 weeks annual leave.
  2. Your birthday as a paid day off.
  3. Cash Health Plan provided by Simply Health.
  4. Vets Now For You – reward gateway giving discounts and cashback with 100's of retailers.
  5. Family-friendly policies including sick, maternity, paternity and adoption pay schemes.
  6. UK Standard Pension contributions – 5% Employee/3% Employer.
  7. Up to 50% discounted staff pet care.

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